What should we expect from fashion next year? The annual report anticipates it The State of Fashion 2022 written by The Business of Fashion e McKinsey&Company. The analysis based on exclusive interviews and a survey conducted on a sample of over 220 business managers and industry experts, takes stock of the situation of an industry that has suffered greatly from the pandemic.
There are reassuring data and others less so. The report optimistically expects one consumption recovery with 3-8% more global sales compared to 2019: this would be a considerable growth compared to what was assumed only six months ago. Leading the market would be China and the United States while Europe it would go at a slower speed.
In China, the situation is already decidedly rosy: all segments, luxury above all, have already reached pre-Covid levels and by the end of this same year there could be a growth of 70-90% compared to 2019.
43% of American consumers, on the other hand, say they are willing to spend more on clothes and accessories. Among all these positive signs there is a negative one: the increase of at least 3% of the price tag (15% of the interviewees also fear a 10%). This would be due to a combination of factors resulting from the situation we have been experiencing for at least a couple of years: the shortage of raw materials, bottlenecks in transport and higher shipping costs will inevitably lead to an increase in production costs. generating an imbalance between supply and demand.
In a historical moment like this, a relationship like this tells much more than those who would like to see only beautiful clothes to wear in the world of fashion. Never as in this case has fashion become a magnifying glass to read reality, especially if you take a look at the 10 trends that will shape the sector next year. First of all the recovery will not be homogeneous why the vaccination it does not go hand in hand all over the world. If on the one hand there is a desire to return to live and spend, on the other international tourism risks stagnating at least until 2023. We should go back to thinking about a national market to compensate for the arrivals (and the money) coming mainly from Asia.
.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
