Sydney Sweeney and the summer controversy over the advertising for Good Genes. Now there are those who respond to shots of inclusiveness

THENclusivity beat good genes: many thought of it seeing theLast campaign launched a few days ago by the brand Gap, exit a short distance from the cloud of controversy that overwhelmed the actress Sydney Sweeney And another campaign, that of the American Eagle brand, which saw her recently protagonist. For those who have lost the fashion case of summer, let’s take a small step back: At the end of July the American brand American Eagle ended up at the honor of the chronicles for having chosen a somewhat slippery slogan for its campaign. “Sydney Sweeney Has Good Genes “literally Sydney Sweeney has good genes, where the word Genes That in English he pronounces himself exactly like jeans, he wanted according to someone figuring out like a brilliant play of words.

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The reference to the physical aspect of the actress of Euphoriaintent in the images to wrap wrapped in his garments in denimdid not go down to the most, that they branded the images like classcoming to move against the accusation brand of racism and eugenics. The case had such a media resonance as to make the President of the United States himself heard Donald Trump in having to have his say – see the voice throwing petrol on the fire – with an obvious praise towards what he called a “classical American beauty”.

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Sweeney’s silence and the actions of brand who literally took off by recording a +23%, they silenced the controversies in a short time, but In recent days the theme has returned to get alive. Thanks to another campaign, that of a competitor always specialized in denim who was lucky enough to find himself in the right place and, he would say, with the right answer.

The campaign that Gap has dedicated to its collection And which has been launched these days, it was seen by many as an arrow at claim by American Eagle and immediately was very successful above all on social. Thanks to the protogonists, there Girl Band Katseyewhich is for many symbol of inclusiveness and diversityas it consists of six talents from different countries, such as the Philippines, South Korea, Switzerland and the United States. Of course not in terms of bodies, a detail that is noted and that has been highlighted immediately by many, but at least it is already something.

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In the video published on the profiles social official girls dance at the rhythm of a great one hit of the first two thousand, Milkshake of Kelis, obviously dressed in total look denim different. In the caption We read the message of the campaign, which wants to focus on individuality, style and the Self-Expressionalone as in a group. Beyond any gene and any jeans you wear.


Source: Vanity Fair

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