T-Beauty: that’s why Cosmetics and Thai beauty philosophy is taking hold. Will it exceed the Korean one?

For most of the last decade, South Korea He reigned sovereign as an epicenter of the trends led by Eastern celebrities. In the Empire of K-Beauty, however the T-Beauty, Which refers to the Thai one, it is now stating itself forcefully. The local brands, supported by a fully expanding creative scene and promoted by the Celebs, are quickly taking over.

In particular, as reported by Jing Daily, Thai beauty products conquer China at the moment, even if, after the success of the third season of The White Lotus, Set in a dream resort in this country, many people around the world have been attracted here.

Meanwhile the growing appeal of Thai beauty is also fueled by a wave of T-Pop Star exports. Those of the Thai television series BL (Boys’ Love) love all over the world – how Bright Vachirawit, Mile Phakphum and Apo Nattawin – have become protagonists of the global campaigns of Dior, Prada and Calvin Klein, with theirs Soft glam and gender fluid aesthetics which influences beauty trends throughout Asia. Thanks to the global popularity of drama, pop star and Thai actresses, fans are also discovering products, techniques and beauty ideals of this country.

T-Beauty, The secrets of nature

Natural-based products, bold make-up and a large competence in aesthetic medicine (Thailand is the second plastic surgery center after South Korea in Asia), T-Beauty has the credentials to be able to impose themselves in the world.

From the point of view of formulations and ingredients, like other Asian countries, Thailand relies on herbs, plants and natural oils To formulate products that nourish and protect the skin, especially in a tropical climate. Their botany diversity has contributed to the wealth of ingredients for the skincare that are handed down from generation to generation. Among the best known there are coconut oil, turmeric, tamarind, bamboo coal and fighting it, In addition to flowers and Plants such as the Terni clinger and the glutinous Litsea.

And over time, science has married traditional practices, giving life to effective and technologically advanced skin care products, based on natural ingredients. Brands like Snail White, Dr. Pong and Pregnant They established themselves not only in Thailand, but also in shops around the world, demonstrating greater attention to more natural and ethical beauty practices.

In Thailand there is no woman who does not take a little collagen every day: that is thanks to a facial mask, orally or enjoying a papaya, known to stimulate the production of collagen and improve the regeneration of the skin. Thai women do not pay attention to the expense to increase the production of this precious protein responsible for the tone and elasticity of our skin.

T-Beauty, make-up between East and West

Just like in Korea, Thai cosmetics are also based on products hybrid make-up with skincare. In addition to great impact formulations, the makeup focuses on a Luminous complexion, youth colors and soft and shaded lines. However, it also presents Smokey eyeshadows and tanned cheekbones, generally preferred in western countries.

Unlike the Korean brands, the Thai ones are distinguished by a more daring aesthetic characterized by bright colors, which is certainly attractive also for the gen Z. among the brands already become of worship, at least in China, stands out Mystmes. His bestseller is the sun cream Little Yellow Hat, A cult for its sweat resistance and long duration, particularly appreciated in the humid southern provinces of China. Among the most popular Thai brands also stand out Cathy Doll -of the Karmart beauty franchise -and Oriental Princessmore and more recognizable thanks to Playful packs and custom -made formulas For sensitive skin or tropical conditions.

Although the light skin remains a standards of beauty In most of Asia, efforts to dismantle this prejudice are intensifying. Lisa delle Blackpink, Birth Thai (among other things, fan of T-Beauty cosmetics), for example, in the video of the hit Rockstar showed a splendid tanned leather demonstrating how splendid Asian are also with a darker complexion.

Thailand, the aesthetic capital of Asia

Known for its competence and world -class procedures, Thailand has become one Leader destination for cosmetic surgery. Rhinoplasty, lifting, chewing additive: the clinics here are famous for the high standards and hygienicin addition to competitive pricesattracting patients from all over the world thanks also to cutting -edge infrastructure.

In addition to the economy, many Thai surgeons are trained internationally, guaranteeing Safe and in -depth proceduresas well as complete recovery programs. This approach focused on the patient has favored trust. All this has led to the creation of the ideal beauty standards of Thailand: defined features, symmetrical proportions and natural finishes.

At the center of everything, always, there is authenticity, quality and profound cultural pride of Thai beauty.