The global tablet market experienced a big revival during the pandemic after a long recession. The market grew 19% in 2020 due to the growing demand for large-screen mobile devices driven by teleworking and learning. Keeping on a growth trajectory, the tablet market grew 53% year over year in the first quarter of 2021, according to the latest report from Counterpoint Research. At the same time, in quarterly terms, it decreased by 22% due to the seasonal factor.
Major tablet makers – Apple and Samsung – ramped up shipments in 2020, aggressively pushing new models. Both companies increased their market shares during the year.
Apple sold 33% more iPads globally in 2020 than in 2019 and continued to lead the market in the first quarter of 2021, increasing its share to 37%. Samsung’s share is 20%. The distribution of the market is clearly shown in the diagram:
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