The Consumer Goods Research Institute (IELKA) monitors the employment in the food retail trade with a rolling analysis based on the data of EL.STAT. and empirical research in companies in the industry. According to the data of EL.STAT. It turns out that food retail both during the period of severe economic recession and the period […]
Tag: ΙΕΛΚΑ
IELKA: FMCG executives predict a decrease in sales in 2022
Retail and industry executives from FMCG (fast-moving consumer goods) expect a decrease in sales in the second half of 2022 (-1.8%) compared to the corresponding period of 2021, but also in 2022 (-1.8%) overall, according to with the research results of the Consumer Goods Research Institute (IELKA). The survey was conducted during the period 13 […]
IELKA: 9/10 consumers expect price increases due to the war in Ukraine
87% of consumers believe that there is a possibility of rising prices for certain items, while 72% believe that there may be shortages due to the war in Ukraine. These emerge from a survey conducted by the Consumer Goods Research Institute (IELKA) during the week of 5-10 April 2022 with a sample of 1,000 consumers. […]
IELKA: Increased sales of private label products
Opportunity for the development of private label (PL) products due to the economic environment, “sees” the Consumer Research Institute for Retail Goods (IELKA). Specifically, the data of the annual pan-Hellenic survey, with a sample of 2,000 consumers from all over Greece, show that Greeks in their effort to save money choose comparatively more the purchase […]
IELKA: This year’s Christmas table is 5% more expensive
The average price for the Christmas table in the big supermarket chains has increased by 5% in 2021 compared to 2020, according to the Consumer Goods Research Institute (IELKA). The IELKA study presents the results of product price research in large supermarket chains in Greece in December 2021. It is based on pricing from large […]
IELKA: Five nutritional and consumer trends of the future
Five food and consumer trends that are expected to shape the supermarket and supplier industry in the coming years are highlighted by research by the Consumer Goods Research Institute. The research was carried out in the period 5-11 November 2021, on a sample of 1,000 consumers from all over Greece, on the subject of food […]
Where do Greek consumers pay more and where less?
Of George Lampiris In the increase of health expenses by 31.4% compared to those who will reduce them (13.6%), the expenses of payment of utility bills by 23.7% against 14.9% who state that they will reduce them as well as in increase in supermarket expenses by 23%, compared to 17.1% who point out that they […]