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More brands are leaving Amazon, but the strategy could backfire

More brands are leaving Amazon, but the strategy could backfire

A growing number of brands are deciding they no longer need Amazon. Earlier this week, Ikea became the latest brand to cut ties with Amazon when it said it would not to continue a pilot program that began in 2018. The Swedish retailer joined the likes of Nike, Birkenstock and PopSockets, which decided selling on […]