Private label products (Private Label – PL) are increasingly expanding their presence in the housewife’s basket, despite the fact that they are more expensive than branded products, but remain cheaper. With household disposable income squeezed by rising energy costs and inflationary pressures, private label products are becoming more attractive options for consumers looking to save […]
Tag: products
Marketing and inflation determine the packaging of products
Companies are increasingly focusing on product packaging, mainly in the food and beverage industries, in order to gain consumer preference. Following new global consumer trends, they change the packaging of their products in an effort to improve their image through modern, ecological, interactive, enjoyable, smart, practical and various other packaging. The changes are many and […]
Russian products imported to Greece and the big question mark for vodka
By Matina Harkoftaki Since the day of Russia’s invasion of Ukraine last week, several companies around the world have taken concrete steps to sever ties with Russia in protest. The measures are aimed at isolating the country and condemning its actions in addition to the financial sanctions imposed by governments. One such example is Enotria […]
Investment products as an antidote to high inflation
By Leonidas Stergiou Apart from the absolute zero in deposit rates, the returns have been negative for quite some time due to inflation. Especially this year, when the average annual inflation is expected to reach 3%, the real returns, for all deposits, are estimated at -2.6%. This percentage, in absolute terms, corresponds to a loss […]
Al. Tsipras: To support the farmers towards accuracy
The members of the agricultural association ASEPOP in Tyrnavos, who talked to Alexis, described in a dramatic tone the situation that has been formed with the huge increases in raw materials and in total in the cost of production from the price increases and accuracy. Tsipras, as part of his tour in Thessaly. According to […]