Taylor Swift is Time’s Person of the Year

In a year of wars, tragedies and natural disasters Time he chose joy with the face of Taylor Swift, she is the protagonist of the cover that every December the magazine dedicates to the person of the year. «Choosing the person of the year, someone who represents the eight billion people of the planet, is not an easy task, especially at this time. We chose joy, someone who brought light to the world in 2023», said director Sam Jacobs.

The 33-year-old pop star beat King Charles, the Russian and Chinese presidents, as well as Barbie, all among the finalists. Time usually chooses personalities from the world of politics. From 1927 to today the honor has fallen to Gandhi and Clinton, to Obama and Angela Merkel, from Stalin to Khomeini. Bono Vox had appeared with Bill Gates, but more as a philanthropist than a singer, and Swift herself had appeared in 2017 among the Silence Breakers, the Me Too women who had the courage to speak out about the abuse they had suffered. Never before has there been a cover dedicated only to a character from the world of entertainment.

“This is the happiest and proudest moment I have ever experienced,” said the record-breaking singer who gave an interview for the first time in years. The newspaper celebrates her as a storyteller of the modern era. «Swift’s successes as an artist – culturally, critically and commercially – are so numerous that recounting them seems almost out of place», she reads, «As a pop star, she sits in the company of Elvis Presley, Michael Jackson and Madonna ; as a singer-songwriter, she has been compared to Bob Dylan, Paul McCartney and Joni Mitchell. As a business woman, he has built an empire worth, by some estimates, more than a billion dollars. And as a celebrity – who by dint of being a woman is scrutinized for everything, who she dates and what she wears – she has long attracted constant attention and she knows how to use it.”

2023 brought something more. «Discussing her was like talking about politics or the weather, a language spoken so widely that it needed no context. She has become the protagonist of the world. For his epic Eras tour which chronicles his artistic phases and is destined to become the biggest of all time and the first to gross over a billion dollars, analysts have spoken of the “Taylor effect”: every time he arrives in one place, a mini economic boom occurs. To screen her concert film, Swift bypassed studios and streamers, instead making an unusual deal with AMC, giving the theater chain its highest single-day ticket sales in history.

His fans a concert brings an earthquake-like shift of the Earth, there are at least 10 university courses dedicated to her. It’s not just his new songs that sell, but also his historic catalog and its business has come to help the American economy. The Federal Reserve said so: The Philadelphia office credited the pop star with increasing hotel revenue for the first time since the pandemic began.

What he wears becomes fashion and She also increased her American football viewership when she started dating Travis Kelce, the captain of the Kansas City team. According to Forbes, she is the fifth most powerful woman in the world. All the others before her have economic and political positions: the president of the European Commission Ursula von der Leyen, the president of the ECB Christine Lagarde, the vice president of the United States Kamala Harris and the Italian prime minister Giorgia Meloni.