Stop everyone, Lacoste has just announced its new ambassador underwear and it is Taylor Zakhar Perez. Here, therefore, the crocodile brand and the American actor join forces to create a decidedly “intimate” campaign immortalized in the heart of Paris.
First a past as a high level swimmer, then the arrival in the world of the small and then the big screen: Taylor Zakhar Perez he was able to enchant with interpretations that consolidated his charisma. Among the most incisive roles is that of Alex Claremont-Diaz in romantic comedy Red, white & blue blood– an Emmy-nominated and GLAAD Award-winning film – celebrates community representation LGBTQIA+.
Already appeared among the prestigious guests in the front row of the fashion show Lacoste Spring-Summer 2025the rising star of cinema demonstrates his versatility by taking on the role of ambassador and thus embodying values dear to the brand such as respect for others and boldness.
«It’s an honor to join Lacoste as an ambassador,” he declares Taylor Zakhar Perez who adds: «I have always admired the history, tradition and creativity of the brand, and it is with great pride that I now carry the values of the crocodile».
The new campaign by Lacoste – set in an elegant Parisian apartment in the 18th century arrondissement – sees the actor posing in front of the Belgian photographer’s lens Quentin de Briey. Here the photographer, famous for his raw images, plays with light and shadow to create shots that convey a sense of intimacy and audacity.
One of the photos from the campaign shows Taylor Zakhar Perez leaning against a metal railing, shirtless, on a balcony, sporting a pair of white boxer briefs with a thick green band. Different, however, is the second shot where the actor against a white background, with a pair of black boxer briefs and beautiful brand writing in white, is with his back against the wall standing on a bed.
Created as a stolen moment, the campaign also includes video content produced by Air Africacollective and cultural platform dedicated to the arts. With it styling Of Jason Bolden, Taylor Zakhar Perez appears as charismatic as he is genuine: an exciting start to a long-term collaboration that will extend to various fashion and sports events Lacoste.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
