That he was destined to become a leader cult it was intuited at the beginning of this year, when, between one post and another on instagram, the clothing brand The Frankie Shop announced the first supplies of his Teddy Quilted Jacket.
None other than a featherweight padded jacket with an elegantly oversized cut, rigorously neckless and characterized by the viral wavy stitching. Today declined in different color variants – brown, blue, black, white -, it is the foot tone which first inflamed the social networks and consequently the online shop sending it constantly and cyclically sold out.
The Teddy Quilted Jacket in the Moss Green version that has sparked a real craze is on sale on The Frankie Shop website.
In fact, the brand based in New York and Paris has been running wildly to respond to the unexpected and unstoppable cascade of requests for the Teddy Quilted Jacket, in particular in the variant Moss Green. A marathon against time and pre-orders, which the brand has decided to solve with a weekly restocking by promising Teddy to all quilted lovers. Just like you read in the stories on Instagram.
The Frankie Shop – Instagram Story
What is the origin of this unexpected viral fashion phenomenon is not very clear. Although the catwalks have brought the classic quilted back into the wardrobes, it is there Teddy Quilted Jacket that everyone is looking for. To confirm it, as reported Harper’s Bazaar, are the analyzes conducted by Lyst, according to which, in the last two months, the searches of the garment in question are increased by 91%, especially in the greenish version. Just open the online shop of the brand to do the litmus test. Currently, the jacket from 285 euro is sold out in all sizes and colors.
In addition to its functionality and practicality, undoubtedly the shots of the influencers scattered here and there in the world of social media have also contributed to making the outerwear a much desired must have. First overseas and then in northern Europe, the Teddy craze has become more and more instagram friendly and contagious, branded with #teddyjacket, #quiltedjacket, #thefrankieshop almost as if he wanted to claim his victory over “sold out”.
In short, a real battle at the last pre-order.
Given the very difficult availability of the garment in question, we got busy. Finding the most glamorous similar alternatives for you. Here they are.
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