The Telegram messenger has allowed you to order advertising using the digital coin Toncoin. Against the backdrop of the news, the value of the asset increased by 1.6% per day.

According to the announcement, the owner of a public channel with over 1,000 subscribers will have the opportunity to receive 50% of the profits that Telegram generates by showing advertising in this channel.

The Open Network blockchain was chosen for its low fees, high speed and number of transactions processed per second.

Withdrawal of funds is promised through the Fragment exchange without commissions; owners of telegram channels will be able to reinvest Toncoin (TON) in their own advertising campaigns, “collectible customer names” or gifts.

Everyone is promised the opportunity to promote their own bot or channel with an advertising budget of several Toncoin coins in selected channels on which this targeted advertising will appear.

Telegram developers have assured that the displayed marketing materials are not based on customer data, but depend solely on the specifics of the channel on which they are posted.

Earlier, Pavel Durov, the creator of the messenger, said that the decentralization of the Toncoin cryptocurrency will be preserved, and the team does not intend to hold a controlling stake in the issue of the asset.