Analytical agency Sensor Tower analyzed the traffic of which social networks increased on October 4 – the day when Facebook and its services (WhatsApp, Instagram, Messenger) were not available for several hours. Based on data based on analysis of Android clients, Snapchat won the most. Bloomberg reported.
The traffic growth for competitive services is as follows:
- Snapchat — 23%
- Telegram — 18%
- Signal —15%
- Twitter — 11%
- TikTok – 2%
We can safely assume that + 23% for Snapchat is due to the fact that this social network is a direct analogue of Instagram (this social network recorded the largest decline – 28%). Probably, TikTok’s growth was only 2% because this social network was already extremely popular. However, all this is just a guess by the author of this news.
Recently, Pavel Durov said that when Facebook fell, 70 million new users were registered in Telegram, and that day was the peak of activity in the messenger.
The disruption to Facebook has affected not only ordinary users, but also small businesses – this will surely be a new impetus for critics and lawmakers to focus on the fact that the creation of Mark Zuckerberg has a monopoly position in the market.
“We’ve spent the last 24 hours briefing on how we can harden our systems against such a disruption,” Facebook CEO Mark Zuckerberg wrote in a note to employees on Tuesday October 5th. “The big concern with this outage is not how many people are switching to competitive services or how much money we are losing, but what it means for the people who rely on our services.”
In recent years, there has been a constant increase in the number of daily active users of Facebook and its services to an indicator of 3 billion.
DAU are daily active Facebook users.
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