Television can no longer afford to go on vacation

There was a time when in summer the big cities really emptied. It happened in Milan – A few days ago I happened to me under my eyes a video recommended by the Instagram algorithm in which a Milan was shown so closed in August that the Minister of Culture imposed that at least the Cenacolo Vinciano remained open for tourists – and also happened in Rome, in that rome so desolate and deserted that Vittorio Gassman ne NE Overtaking He did not even find an open telephone booth to communicate his movements to someone. Today, however, it is no longer like that: However summer, a (beautiful) little people at home remain for so many reasons. You want because the holidays no longer last months as it happened once, and you want because not everyone has a house by the sea or in the mountains in which to move to escape the hottest months. The solution is that you stay at home and, when it is too hot outside, television lights up. Let’s clarify it once and for all: The fact that summer people do not watch television is a corbellery, a myth to dispel.

To prove it are the data of the only original evening productions that we saw on television from June to August, both offers from Mediaset: Temptation Island And The wheel of luck. Even if someone thinks that television in summer is like incredibly kryptonitis, in the face of programs capable of generating different interest and involvement in a different way, the spectators are there. The last season of Temptation Island in fact, the highest indexes that have ever been recorded since the documentity is on the air has reachedWhile The wheel of luck in the place of Paperissima sprint It came to touch 30% share by putting Rai1 alarm so as not only to anticipate the return of Your business to 2 September but also announce ten months in advance that next summer instead of Tecchetechetè There will be a new game that will last all summer.

The question is very simple: In 2025 television can no longer afford to go on vacation, and for a very simple reason. The thousand platforms we are registered often disorient us so much with their content and their suggestions that they push us to return to the dear old channels that are on the remote control in order to get out of the impasse to choose what to see – operation that, depending on the case, can last from five minutes to time and a half -. In summer we become more lazy and we need something cooked and eaten to be consumed. Temptation Islandin this, was perfect because it made it possible to rediscover something that many heads that work on television underestimated: the rite of the community and the joint vision. If you have seen Temptation Island On Infinity you can perhaps agree with me that it is not the same as when you see it in the early evening on Canale 5.

In fact, the broadcast on the air offers that sharing of memes, tweets (or as they are called now) and comments that the deferred vision would not guarantee, and the fact that several rooms and several shores have equipped themselves to allow people to watch Temptation Island All together as it happened to the Americans in the Irish pubs during the airing of game of Thrones – Everyone has the Jon Snow who deserves, and ours is evidently Filippo Bisciglia – It speaks volumes about how much the times have changed. Summer – and this is another very underestimated detail – is also the season that can allow television realities to test new products and new faces. Without the pressure of the listening and advertising revenues, in fact, the channels could take advantage of this parenthesis to see how certain conductors cale it and how the public incorporates them, since we have thinned that an audience at home watching the summer television is there, and I don’t say that I write this article but the auditel data say it. Perhaps, at this point, we could really think of a summer television that is not only a proportion to replicas but capable of offering something more. On the other hand, if we work in June, July and August, why who work on TV cannot do the same?