«Elon Musk tends to make great promises and not to keep them completely. It also applies to a fast food ». The Guardian hit hard On the first Tesla Diner, open to Los Angeles: of course it makes no sense to make comparisons on how good a burger had to be good and on the digital revolution in the US administration, announced by the entrepreneur of South African origin.
The fact is that almost all the overseas media – gastronomic and beyond – were perplexed if not really disappointed by Tesla Diner. Project that employed a life to fulfill: Musk started talking about it in 2018 on Twitter. He said he wanted “Put an old-fashioned Drive-In Restaurant, with wheel and rock skates, in one of the new offices of the Tesla Superchgerrs in Los Angeles». And he was advised by his brother Kimbal, an eclectic character who made his way into the world of food and agriculture with the ambition of revolutionize the food supply chain. One of his startups – Square Roots, specialized in Indoor farming – follows innovative principles such as the vertical cultivation, water water and led lighting.
Tesla Diner, American Dream
For now the one in West Hollywood – exactly at 7001 of Santa Monica Boulevard He is the only Tesla Diner but West China City Daily wrote that the next one would open its doors, a Shanghaiin the Chinese New Year’s period of 2026, that is, in the second part of the month of February. In clear delay, Musk has kept the promise of a back-fashion-style structure, drawing on the nostalgic legacy 1950s of American Dream To rethink the “charging stop” as a moment of sociality and entertainment. Designed by Famous STANTEC STUDIOthe complex is divided into two floors with a beautiful panoramic terrace. There are 350 square meters of internal surface and 550 of outdoor spaces – where there is no shortage of two led mega, 20 meters long – for the structure that has curved lines from spacecraft and characteristics Googie architecturethat same aesthetic that in the years of the boom imagined rockets and highways in a highly technological future.
Tesla Diner seems to materialize from an episode of The Jetson (the cartoon of Hanna & Barbera which was called in Italy The prones) Between reflective metal surfaces, neon signs and the already mentioned oversized cinematographic screens Where cult short films and fragments, deliberately vintage, flow for about 30/40 minutes adapting themselves At the time of charging Tesla.
What distinguishes Tesla Diner, in fact, is its total integration with vehicles: the audio of the screens synchronizes with the stereo system of the car, allowing you to adjust the volume to your liking. 80 SuperCarger columns Open to all electric vehicles: at the moment, it is the largest quick charging station in the world. Obviously, customers with petrol or diesel cars are invited to park on the street as safety keeps the protesters at bay – many at the opening, now less – with aggressive signs like “this hamburger knows of fascism”.
Waiters on skates, nostalgia and robot (at rest)
Even the interior design could only respect the typical atmosphere of the American Diner: long vinyl sessions overlooking continuous windows, counters with chromed details and waiters who “fly” on the skates that amplify the retro charm, so dear to Musk. So much nostalgia was to travel hand in hand with technology. We wrote “he had to” because i Optimus robot, Developed by Tesla herself designed to distribute Popcorn in the external areas, the time of the inaugural event were used just and then relegated to displaying in displayed by boys. Like the promise of a ultra-technological service It broken by the bugs of the app, the main guilty of the long queues and related expectations. Even the boasted 24 -hour opening is a half crawl: in reality, from midnight to six in the morning you are used only to show up on a Tesla, ordering from the app and eating in the car.
The menu, from Tesla Burger to Apple Pie
The menu? Nothing surprising, apart from the prices that objectively for Los Angeles are competitive: the $ 4 -dollar fries, the 13 hot dog, the slice of Apple Pie at 9. The most requested product is obviously the Tesla Burger (at 13.50 dollars) With meat in “Smashburger” format (that is, very crushed by a press studied specifically by the Tesla technicians …), cheese, caramelized onions, cucumbers and a mysterious Electric Sauce. Apart from there are bacon, egg, avocado. But they are making important numbers – they say in Tesla – also the aforementioned Apple piethe strange (for our palates) fried chicken with the Waffle and Mik Shake. The lack of attention is evident for the vegetarian planet – the proposals are almost absent – which, however, is not surprising by thinking about Musk’s carnivorous visions that expressly wanted to Wagyu Beef Chilli – sort of robust stew – and theEpic Baconfried bacon strips served just as they were “pork chips”. Moreover, they were prepared so bad that they left the menu soon.
Here is the quality: the American media have reported the complaints of not a few customers who received cold, preceded and insipid dishes. To save himself, for now, is the Tuna Melt: a simple sandwich with tuna and melted cheese. The surprise is that the patron of Tesla called two great fast food specialists for the concept: Bill Chait (which manages numerous successful chains in California) and Eric Greenspan, A well -known expert of the “Grilled Cheese Sandwich” and protagonist of a television series on National Geographic. Ultimately, the extra touch is represented by the fact that the food is served in containers with square and corner shapes inspired by the cybertruck, the pick-up built by the American house. And the basic “pack” (burger and chips) could only be called Cybermeal. What do Elon think of his complicated debut of his Diner? During a call with Tesla’s investors, he said he considers his restaurant a succession: “Hamburgers usually do not receive titles in the newspapers across the planet,” he said. On this, it is actually difficult to blame Musk.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
