It is the Compass Observatory, the research dedicated to the Christmas holidays conducted by the Mediobanca Group company, to reveal that Italians will spend on average 373 euros for Christmas gifts – over 30% more than the last nano. More than 3 in 10 people – 35% – will orient themselves towards articles that embrace the theme of sustainability and under the tree, among clothing, footwear and accessories that seem to be the most desired gifts, we will also find the smartphones that drive the electronics sector.
And speaking of Christmas trees, it is DIYS.com, an emerging online community of members specialized in DIY tutorials, to reveal what are the most popular decorated trees as well as the most popular on the web, analyzing monthly global search volumes on Google.
And although the one installed in New York, in Rockefeller Center, is the largest in the world followed by the tree of Trafalgar Square in London and Common Park in Boston, Italy also has its masterpiece to show and is set up in the municipality of Gubbio – in Umbria – and formed by over 800 luminous bodies scattered along the slopes of Mount Ingino at the foot of which the city rises.
But what are the most popular Christmas trees in the world? In the gallery you will know the top 10 classified!
Other stories of Vanity Fair that may interest you:
Last minute guide to Christmas: how to decorate the tree
Christmas tree: true, fake or alternative, what is really ecological?
Christmas lunch in delivery: the best in Milan