The 45 years of Victoria of Sweden, that’s why she is the royal with the most contemporary style

For the portrait taken for the 10th wedding anniversary she chose a dress covered with flowersone of the most enchanting I’ve ever sported, signed by Frida Jonsvens. Among the names he most often relies on for daytime commitments and not only figure instead By Malinathe brand founded in Stockholm in 2010 by Malin Ek Andren.

There is a Swedish brand that does not need advertising but that Victoria wears on all kinds of occasions. However, when the princess wears a garment of the Swedish giant, more than the fashion of the country she is supporting a real industry of primary importance on a global scale. There are not only coats, suits or simple pieces within everyone’s reach in the wardrobe of the heir to the throne but also tailor-made clothes to show off on the most important occasions such as the ceremony of the first Nobel Prizes And the marriage of his brother Carl Philip and Sofia Hellqvist.

The garment in question, custom designed starting from a production model of the line Conscious Collectionmade of mulberry silk and organic linen and lined with recycled polyester chiffon, it will be hard to forget: this is what Victoria has selected for the official portrait released in March 2022 to coincide with the launch of the refurbished royal house site.

Of all the royals we know, perhaps it is the one that best interprets the jacket-pants formula. When she plays the role of career princess, he does it with brio, in a credible and casual way. Her fate being sealed, we will never know what her profession would have been but Victoria looks really comfortable in a suit. working royal who travels the world to represent his country. The touch of personality puts it in the color: alongside the grays and blues that cannot be missing, there are eye-catching colors such as fuchsia or turquoise.

However, when the label requires it, Victoria is the first to wear dream dresses. We have seen several at the Nobel prize ceremonies that have taken place over the years, the most important red carpet for the Scandinavian country where royalty, intellectuals and scientists parade together but the princess does not spare herself even on other occasions such as gala dinners, weddings and state visits. Lace, embroidery, tulle, fluffy skirts and pastel colors: Victoria when she wants truly embodies the model of the Disney princess.

What makes Victoria a modern princess is that she can wear whatever she wants even if it’s low-cut or shaggy. We have always been used to thinking that in buildings there are seamstresses who chase royals with the centimeter. This may be true in the Windsor house but at Kungliga Slottet (the Swedish royal palace) everyone is more serene.

The future queen recently wore a black top that, with a hint of sensuality, completely bared her shoulders. In 2019 she instead let herself be immersed in a cloud of pink tulle designed by the Swedish designer of Eritrean origin Selam Fessahaye which would be perfect for an Oscar night.

It may be because in the Scandinavian countries certain issues have been dealt with in advance, in Victoria’s wardrobe, sustainability is imperative. When you x-ray each of her outfits you not only discover that many of the brands she chooses are founded by women but when we go to see what are the principles that animate certain realities we read about enhancement of craftsmanship, short supply chains and attention to the environment.

Just to name a few responsible brand names, the already mentioned By Malina meets these requirements as well as Gonethe brand of the very low-cut black top, Totême, Rodebjer or Tiger of Sweden. Furthermore, Victoria has no conception of disposable fashion: was one of the pioneers of the re-wear. Reproposing a dress and declining it in a thousand different ways has now, thanks also to her, become a good practice cleared by everyone.

If there is one thing Victoria loves to do, it is to tie her outfit with some details to that of the daughter Estelle, also designated to the throne. She did it with the dress of Pär Engsheden worn for her fortieth birthday when one of the butterflies covering the dress flew into the little princess’s hair and repeated it a few weeks ago on Ingrid Alexandra’s 18th birthday from Norway. The flowers on Estelle’s headband and belt were the same ones that adorned the creation made by Frida Jonsvens for Victoria.

All this happens because Estelle is still too young to draw not only from her mother’s treasure but also from that of her queen Silviahis grandmother, one who still dictates the law when it comes to style.
Victoria from the maternal archive fishes often and willingly. It seems that the sovereign’s clothes are safe, protected from dust and time, in a room of Drottningholm Castle waiting for the younger generations to bring them back to light. There is one particular case that made history: in 2018 Victoria left everyone speechless when she showed off a fabulous Nina Ricci dress pink, olive green and gray for the Nobel evening not only because it was enchanting but also because the news immediately spread that the dress had been worn by Silvia for the same occasion, however, in 1995.

For Victoria, fashion is also this: clothes are recovered not only for a discussion of sustainability but also because doing so is also a declaration of love. For the family and the environment. This is why Victoria is the royal who best knows how to grasp the challenges that she imposes on her today. Finding the right measure in all of this is true balancing act. And she does it very well.

– The great stories of royal clothes. From mother to daughter: Princess Victoria’s Nina Ricci dress

– Royal stylists you (maybe) don’t know: Pär Engsheden, the secretive designer from Victoria of Sweden

– Victoria of Sweden: low cost (and recycled) look for the new official portrait