Who are the greatest influence in the world? To quantify the ability to inspire and influence thinking is the Generational Power Index (GPI) 2021, the report prepared by Visual Capitalist, with a transversal analysis on generations and age groups. Economy, politics and culture are the 3 macro-themes of influence analyzed to quantify the influence power of Baby Boomer (57-65 years), GenX (41-56), Millennial (25-40) and GenZ (9-24). “People with the most followers on Twitter have a huge platform to spread their messages, while those with large numbers of Instagram engagement are an advertiser’s dream sponsor partner,” comments Visual Capitalist on the sidelines of the analysis. , which identified i Baby Boomer as the richest and most influential generation, while i Millennial dominate by number of users and as a content creator.
To dominate the ranking of the Top 50, which includes athletes, musicians, politicians and other personalities, is the superstar of football Cristiano Ronaldo, the most followed on social media with over 517 million total followers, both Instagram and Facebook. The former president of the United States Barack Obama has a total of 221 million, of which a large part derives from Twitter. The former president would have returned to the standings as well Donald Trump (with over 140 million followers) before being suspended from Facebook, Twitter and Instagram on January 8, 2021 on the occasion of the assault on the American Congress.
The characters of the star system occupy about 50% of the positions in the ranking. Second in the USA Justin Bieber, with 455 million total followers, while the lowest step of the podium is occupied by Ariana Grande with 429 million. In addition to the many sports champions, such as Lionel Messi, Neymer and LeBron James, the driving force of Instagram, which is the primary platform for 67% of the top 50 social media influencers, with the inclusion of celebrities such as Kim Kardashian and Kylie Jenners, who have transformed the fame of reality TV and social media into economic empires, between business and media. After the celebrities come the “creators”, young personalities who have created their own virtual communities on Twitter, TikTok and YouTube from scratch: TikTok’s most followed star is Charli D’Amelio, while among the YouTubers are confirmed Germán Garmendia, Felix “PewDiePie” Kjellberg and Whindersson Nunes Batista.
According to analysts, social media is “a power equalizer”, capable of transforming the fame of YouTube or TikTok into real power and influence. “Older generations have had to adapt to social media platforms, younger generations have grown up with them, helping to give Gen X, Millennials and Gen Z a rare edge over the older generations,” points out Visual Capitalist. If the report shows that i Baby Boomers (born 1946-1964) are America’s wealthiest and most influential generationHowever, having accumulated wealth in the most prosperous period of the world economy, millennials occupy 50% of the ranking, with an average Top 50 age hovering around 37 years.
Boomers also capture 47.4% ofpolitical influence. This generation represents 32% of all US voters and holds the majority of federal and state offices. but the spare is in the corner. In the coming years, the combined voting power of Millennials and Gen Z is estimated to see immense growth, rising from 32% of voters in 2020 to 55% by 2036. On cultural influenceInstead, it is Gen X that leads the group, dominant in the press and in the media: over half of the largest American news companies have a Gen Xer as CEO and the majority of the most influential personalities are also members of Gen X.
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