It is said that everything fits. Maybe in 2021, when we will finally see the light of the old world but with more aware eyes. Lato make-up incluso. Because the pandemic has had, and continues to have, a significant impact on our lives, even in the cosmetic bag, overshadowing lips and cheeks and making eyes feel more appreciated than ever.
“In 2020 the beauty and skincare sectors had to reinvent themselves and respond quickly to the new needs of an increasingly connected and attentive market – they explained Mario Parteli and Luca Della Croce, founders of Abiby – This new normality will be consolidated in 2021 and will lead not only to the birth of new trends and habits, but also towards a more conscious and targeted purchase ».
To confirm this, the Spring / Summer 2021 catwalks. The designers, in fact, have reworked the cult of beauty, those made iconic by divas of the caliber of Marilyn Monroe e Audrey Hepburn and which now come to life thanks to the stars of the new TV series, such as «Euphoria» and «Bridgerton». So we collected, in the gallery, the 7 major make-up trends that we will all experience in 2021, mask or no mask, ability to wear make-up or not. And we have associated them with the divas of yesterday and today who have transformed them into their stylistic code. Let’s take stock of the situation, even on women’s purchases.
LESS IS MORE BUT THE SKIN WANTS TO BE IMPECCABLE
Do the names Korean and Scandinavian skincare tell you anything? Undoubtedly, with the lockdowns, there was less make-up but focusing on the importance of the skin of the face, in addition to the choice of clean and holistic ingredients. Healthy, radiant and purified: the three requirements that women all over the world have transformed into their daily beauty skin routine. So the skin of dew, pure and minimal, it is – and will be – the most requested. Together with look launched in the grunge era, just “dirty” on the lips and eyes, without asking too much perfection around the eyes.
POWER TO MASK-PROOF AND NO TRANSFER
Put on and take off the mask was not the ally for lipsticks. Yet there are those who just do not give it up. These women will rejoice at the return of the candy-apple red lips, or the apple-red lips, a la “Snow White”. Without ceasing to favor products dedicated to the eyes, from those for the eyebrows – to show off in the shape of seagull wings – to those for the eyes. The new protagonists tricks are indeed colored and black eyeliner but also multi-colored eyeshadows that offer unique plays of light and shadows. All required in mask-proof and no-transfer mode, difficult to remove.
POWER TO PERSONALIZATION
The desire for individuality, uniqueness, is back, even in the simplest possible form. This is demonstrated by the phenomenon of TikTok but also by the high demand for products with multifunctional functions, mostly genderless, which lend themselves to being mixed with others. From the recent research of the Stylight online platform, significant beauty experiences “tailored” emerge. When it comes to brows, Google saw a 329% increase in searches on soap brows, increasing the demand for eyebrow brushes by 1,000% on Stylight. Not least eyeliners, with + 351% of purchases compared to 2019. All thanks to Gen Z, obsessed with metallic green, with a 42% increase in clicks.
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