«Now the time has come to transform my past into my future: open my wardrobe». Talking is Alessia Pellarinistylist, who in his CV boasts roles as Design Director for Prada, then Chloé and Fendi, who decided to create a real archive of pieces, around 3,000 proposals, selected over around twenty years, from the end of the Nineties to today , and continuously updated.
Is called The AP Archive, and it is a real and virtual, tangible and digital place, where you can rent clothing, shoes, bags and accessories from the most renowned brands. All for one simple purpose: giving a new second life to iconic pieces.
Celine, Balenciaga, Comme de Garçon, Margiela, Prada, Chloé, Fendi, Chanel, Gucci, Richard Quinn, Marc Jacobs, Sacai are some of the brands in the archive, researched and collected by Alessia Pellarini and designed for every type of occasion, from gala evenings to more informal ready to wear.
The AP Archive provides multiple alternatives. Professional collaboration from style offices to stylists for shooting activities, music videos and everything related to the multimedia world, but it is also an online platform through which to rent the chosen pieces. Upon request, it is also possible to take advantage of the designer’s personalized styling consultancy, thanks to her experience in the sector gained over the years.
The site (theaparchive.com) is structured in 3 parts: The AP Archive. The items from the archive are presented, from size 40 to 50, with the possibility of rental from 4 to 8 days, including the price list which starts from 15 Euros per day, dry cleaning service and insurance included.
The AP Space. Dedicated to the presentation of the showroom in Milan, designed in collaboration with Studio 2046 by Daniele Daminelli, like a real one cabinet of curiositiesa theater of wonders, an exhibition space open to collaborations with artists and photographers.
The AP Editorial. Through photographic and editorial services, the designer offers creative ideas and suggests how to reinterpret archive garments in a contemporary key.
Source: Vanity Fair
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