Tesla’s latest annual report shows that the average cost of producing one of its vehicles has dropped to $36,000.
Tesla has confirmed that the $36,000 includes all expenses directly related to the production of the vehicles, excluding overhead, sales and marketing expenses. However, Tesla recently announced on Chinese social media that its advertising costs are almost zero. Tesla claims it deliberately does not advertise its vehicles, relying only on word of mouth.
Tesla also added, “We believe that our current projects, including body casting, 4680 battery production, and many other projects, will help us continue to minimize product costs.”
In addition, Tesla’s fourth quarter financial report shows that Tesla’s total gross profit reached $4.847 billion, or 27.4%, and profit per vehicle reached 30.6%. For comparison, it is worth noting that the profit from Porsche and Ferrari cars is 16.7 and 18%, respectively.
Recall that this week Tesla published the best financial report in 19 years: despite the crisis in the electric vehicle industry, many indicators of Tesla’s financial report exceeded analysts’ expectations. However, investors were outraged by the delay of the $25,000 car, Cybertruck, Semi and Roadster, so the company’s shares fell, and Elon Musk lost more than $25 billion in a day and almost $100 billion this month.
Source: ixbt
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