The bag of the season is the hobo

What do they have in common Jackie ‘O e Bella Hadid? Love for them unique style, they created trends and inspired fashion. But that’s not all: they also share the passion for the same type of bag. A true myth in turn, capable of reinventing itself and being cool even after decades. Let’s talk about the iconic crescent model, of course, from which Onassis’ wife never separated and which today has turned into it bag to have on your arm. Hailey Bieber, Kendall Jenner & co. they wear nothing but her. Much more than a passing trend, a real accessories star.

Bella Hadid out walking in New York with her hobo bag. Getty photo.

HOW A MYTH IS BORN
Gucci creates it in 1961 but it is Jackie Kennedy to make her really famous a few years later, when she married Aristotle Onassis and abandons pastel suits in favor of a more modern and sophisticated style. Miniskirt, sunglasses and the inevitable hobo bag of the Italian brand on his arm: his look, immortalized by the paparazzi in Manhattan as well as in the streets of Capri, conquers fans from all over the world and immediately becomes the most copied.

Jacqueline Kennedy Onassis in New York in 1971. Photo Getty.

BECAUSE WE STILL LOVE IT
Accustomed to trends for a season and on, how is it possible that we don’t stop wanting an object that was in vogue fifty years ago? Thanks to Alessandro Michele, current creative director of Gucci, which gave a new look to the old muse. So Jackie 1961, while keeping its DNA, it is now back in a contemporary version e dresses in yellow, pink, lilac and even mint green. But not only that: it breaks every code and becomes genderless, also debuting on the men’s catwalk.

A CONTAGIOUS STYLE
The success is so great that it breaks out there hobo mania: many brands have launched their own version of the shoulder bag over the past few months. The celebrities, always on the hunt for the latest trend, are now inseparable from it. So shoulder bags, clutches and trunks remain temporarily in stand by in the wardrobe because the diva of the moment has a completely different form.

Kendall Jenner in New York. The bag? Obviously hobo. Getty photo.

Ready to make a upgrade of style thanks to hobo bag? Then browse the gallery in apertura to discover all the most interesting models of the moment.

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