On one side the Lungotevere on the other the exclusive setting of Palazzo Dama. Here, in Rome, the first Italian house of one of the best known beers in the world was born: The House of Peroni Nastro Azzurro. Inside the garden of the Pacifico restaurant, in Palazzo Dama, Peroni celebrated his pride in his roots and made in Italy, with an exclusive party that marks the beginning of a season full of events that will follow one another from May to October. With special guests and top-level performers, including Sara Felberbaum, actor Marco Rossetti (Docs) and Italian-American actor and producer Jacopo Rampini (Law & Order, FBI, Halston), twin singer, Dj Pascal Moscheni and Simone Caporale and Gino Sorbillo, to bring philosophy to life LIVE EVERY MOMENT by Peroni Nastro Azzurro.
The latter were at the center of the inauguration evening: Gino Sorbillotestimonial of Peroni, prepared the fried montanarine live, while Simone Caporale, mixologist and brand ambassador of PNA, prepared the three beer-based cocktail infusions he created for the guests: PNA Spritzettino; PNA Negroni, PNA Passion.
“The House of Peroni Nastro Azzurro is more than a brand experience: it is an integral part of the essence of this brand, which has always been the flag of Italian style in the world, and will be one of the cornerstones of our communication campaign LIVE EVERY MOMENTHe stressed Francesca Bandelli, marketing & innovation director of Birra Peroni. “We are proud to launch this concept for the first time in Italyin the heart of Rome, where the Peroni Nastro Azzurro brand saw the light almost sixty years ago ».
During the opening night, one of the central moments saw the ribbon cutting as the official opening of the season and immediately after the evocative video mapping on the internal façade of Palazzo Dama, completely illuminated for the occasion in shades of blue. A return to origins in grand style, to celebrate the creativity, often unique, of made in Italy.
Source: Vanity Fair
