The world of beauty interprets Christmas with its aesthetic that combines dream and reality. Luxurious, yet accessible to all, decorations illuminate various corners of the city Milan involving sight, touch and smell. They are installations with a sustainable sparkle, created with a view to energy saving and recovery that offer immersive experiences to give shape and life to the magic of Christmas.
On the moon with Chanel
Chanel illuminates Piazza Cordusio in Milan with thesigned Christmas tree N.5. An interactive journey that involves the senses to discover the most iconic fragrance of the Maison. A tree to admire until January 6th with its dozens and dozens of decorated parcels and trunks, and a tree to be experienced thanks to an interactive filter with which one is projected into lunar space. Make-up is also the protagonist with the new collection to be discovered through a video tutorial.
The tree is 8.5 meters tall, and is decorated with over 250 red and gold ornaments, embodying the colors of Christmas and Chanel. A decoration that unites luxury and sustainability: for the tree the Maison has used only the tip of a fir tree to avoid the deterioration of the plant which will then be recycled for further uses and transformed into compostable material. The lighting fixtures are low-energy LEDs
consumption and are made with recyclable material.
The experience can be booked on site.
The golden candelabrum by Dior
This year Dior has illuminated Piazza della Scala with the dream chandeliersa golden Christmas tree 10 meters high and decorated with 70 giant sculptures illuminated with LED lights, which pay homage to the perfume J’adore.
The chandelier, surrounded by 5 other Christmas trees, is positioned on a midnight blue pedestal with the constellations created by the artist Pietro Ruffo exclusively for the Maison. In the imagination of the artist, who also inspired the campaign Dior Holiday 2022the starry sky is that of the iconic Château de La Colle Noirea place very dear to the couturier.
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The structure of the chandelier and all the materials that make up the installation have been designed with a view to being entirely recovered. The lighting system, both for the Christmas tree and for the lights, is made with LED bulbs.
The Acqua di Parma scented tree
Parma’s water, in collaboration with the municipality of Milan, has joined the project Tree Christmas creating his own scented Christmas tree. An initiative that celebrates high Italian craftsmanship and the art of fragrances.
Positioned in Largo La Foppa, the tree is over 8 meters tall and has a structure made of wooden panels decorated with the motif of Florentine marbled paper, an ancient art handed down from generation to generation by master paper makers. The pattern, which characterizes the entire collection Holiday Season 2022, wraps every single panel like a precious gift paper, coloring it with the iconic yellow of the Maison. The print is the same that also embellishes the Colonia boxes, available exclusively for the Christmas period. But that’s not all: the Acqua di Parma Tree releases the notes of Cologne, with its floral scents mixed with the sunny essences of citrus fruits and warm wood accents.
The installation lights up in a sustainable way, thanks to low energy consumption LED lights.
Total pink Christmas for L’Estetista Cinica
The Christmas tree in Piazza Duomo in Milan is signed this year Vera Lab, the Italian cosmetic brand founded in 2016 by Cristina Fogazzi, aka L’Estetista Cinica. Pina, as the 25-metre high fir has been renamed, launches a message of environmental and human sustainability. The luminous writing We Wish You to Be Yourself recalls the themes of self-acceptance promoted by the brand, and all the lighting has been designed with a view to saving energy thanks to the use of 40,000 low-consumption white LEDs. The consideration for the cost of the electricity necessary for its lighting will be donated to the Casa di Accoglienza Enzo Jannacci of the Municipality of Milan, which takes care of giving a roof to those in need.
700 fuchsia and silver Christmas balls hang from the branches and hide a magical Christmas village, which can be visited in a glittering path where you can meet Santa Claus and his sleigh, luminous animals, and the brand’s best-selling products reproduced in maxi format.
Source: Vanity Fair
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