The beauty world in support of Ukraine

The tragic news of these days does not cease to create fear and bewilderment. It is impossible to remain helpless in the face of the pain and suffering of the victims of the war in Ukraine, gutted of their existence by the uninterrupted launch of bombs and missiles.

A heinous, brutal, inhuman attack, to which private individuals and associations from the rest of the world are trying to respond with a unanimous appeal for peace and solidarity initiatives in support of the Ukrainian people. The beauty world. Many brands and cosmetics giants have announced important donations, and the decision, for many, to close its commercial activities in Russia.

L’Oréal Group

With a statement on LinkedIn, the L’Oréal Group strongly condemned the Russian invasion of Ukraine, guaranteeing economic, legal, medical and psychological support to its employees who remained in the country and to those who managed to escape. It also announced a donation of 5 million euros to some national and international associations such as the Red Cross, as well as UNHCR. Then there is the choice of the temporary closure of stores in Russia, of e-commerce and the suspension of commercial activities and investments, while still guaranteeing assistance to over 2,000 Russian employees.

Coty

The company, which includes many brands in the world of perfumes, make-up, bodycare, has announced some donations to the Red Cross and UNHCR to support the Ukrainian people, as well as the distribution of basic hygiene products. Added to this is the decision to close shops, e-commerce sites and to suspend any commercial, advertising and investment activity in Russia, guaranteeing assistance to its Russian employees.

Shiseido Group

To the appeal for peace, the group, with a statement on LinkedIn, combined the announcement of a donation of 1 million euros to UNHCR in support of Ukrainian refugees, and the distribution of personal hygiene products and basic necessities, including food for children, donated by company employees. Added to this is the guarantee of assistance to its Russian employees and the suspension of exports from Europe to Russia, as well as commercial and promotional investments also in Russia.

LVMH Group

Together with the concern for the safety of its 150 employees in Ukraine, to whom the Group is guaranteeing financial and operational assistance, LVMH, which also includes many brands in the beauty world, has decided to make an initial donation of five million euros to support of the International Committee of the Red Cross to help direct and indirect victims. It opened a fundraiser for ICRC to facilitate the contributions of employees of the Group and its 76 Maisons, and finally announced the temporary closure of all its 124 boutiques in Russia.

Chanel

The maison has announced the donation of two million euros to two associations: CARE and UNHCR. It also committed to providing assistance and support, through its local partners, to the women and children involved in this tragedy. Finally, with a press release on LinkedIn, he declared the temporary closure of his boutiques in Russia and e-commerce.

Diego dalla Palma

The brand has donated the entire proceeds from online sales on 8 March, to which a further share equal to the proceeds of the day was added, to the Italian Red Cross involved in the collection of drugs. To thank for this generous gesture, for every order over € 50, the brand gave a free blue beauty case containing precious mini sizes.