The iconic bottle of Guerlaun fragrances turns 170. To celebrate it, the Maison Guerlain presents «Born in 1853. Made for the future» a video created with the help of theartificial intelligence.
The short film consists of a video montage of over 1800 images generated in collaboration with a custom-designed artificial intelligence model and a text-to-image technique, tracing the illustrious past of the Bee Bottle through historical or artistic landmarks and imagining a utopian version of its future.
Artificial intelligence has been used by Guerlain with human sensitivity, so that they can work together as creative allies. Together, man and artificial intelligence elevate the creative gesture to create a work they would not be able to make on their own.
The short film is available from today on Guerlain’s website and social media profiles.
Source: Vanity Fair
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