Analysts from The Block reported that last week a search query with the words “how to buy cryptocurrency” received a rating of 100.

Search queries for the keywords “bitcoin” and “ether” are rapidly growing on social networks and search engines. Thus, from January 6 to January 12, 247,000 mentions of Bitcoin were recorded on social network X, and over the next week this figure increased to 495,000. The number of search queries mentioning ether increased from 73,600 to 293,000 over the same period.

Analysts noted that this could be a “leading indicator of increased retailer influx,” which has been a feature of past bull cycles.

“The increase in social activity reflects the growing activity of the retail audience, as many casual users and influencers participate in discussions about cryptocurrencies,” experts explained.

According to Google Trend data, on January 20, amid the inauguration of President Donald Trump, search rankings for the words “bitcoin” and “cryptocurrency” jumped to 100 and 92, respectively.

Google Trend ranks terms on a scale of 0 to 100, representing the relative popularity of a search term compared to its peak interest over a given period. This means that searches for Bitcoin were at a peak. The phrase “how to buy cryptocurrency” also received a rating of 100.

Block analysts noted that the surge in cryptocurrency interest on social media could be driven by several factors, including Bitcoin testing new price highs since mid-December 2024 and the rise of cryptocurrency-friendly President Donald Trump’s administration.

Earlier, specialists from the Wintermute platform said that this year the volatility of Bitcoin and other major cryptocurrencies may decline, and also did not rule out the possibility of creating a state reserve in the first cryptocurrency in China, the UAE and the European Union.