Looking at any online casino with dozens of different slots based on Egyptian mythology, Vikings or some other fantastical premise, one section that stands out is that of licensed slots, whether those are from TV shows or movies or any other established entertainment brand.
The number of those slots is constantly increasing, with new titles coming out regularly. So what is the main appeal and strategy which pushes license holders to make a move over to slot games?
What licensed games are out there?
The range is larger than many might believe and use a larger casino like Paddy Power as an example, licensed titles make up a decent chunk of the real cash slot games available including an adaptation of Terminator Genesys and an entire series based on films like The Naked Gun. In terms of TV shows, the lineup runs through everything from Knight Rider all the way up to Vikings with a lot of other big names in between.
As a note, it isn’t just TV or film brands getting this treatment either, as individual celebrities are also getting their own slot titles. Legendary jockey Frankie Dettori has an entire range of different horse-racing themed slot titles, and Gordon Ramsay has put his name, voice, and likeness on an official Hell’s Kitchen game too, even including newly recorded lines.
Equally, game shows that appear on TV across the world have also picked up their own slot ranges, including Deal or No Deal and Who Wants to Be a Millionaire?, each of which now has multiple titles bearing the brand name.
What is the main appeal for licensed titles?
Licensed titles can mostly be broken into two prominent categories: brands with mature themes and content in one category, and retro titles in the other. Narcos is a good example of the former, a gritty drama targeting a similar age range that most casinos are looking for. Vikings easily fits into that category as well as a recently released slot based on The Walking Dead, all shows targeting a very specific demographic that overlaps with online casinos perfectly.
Source: Unsplash
On the retro side, licensing a slot game is an excellent revenue stream when other avenues have dried up. This generally explains why a large number of licensed titles are based on properties coming out of the 70s, 80s, and 90s as these brands have usually fallen out of the mainstream public eye. For instance, Knight Rider is a brand that has struggled in the modern age, but has now seen some success in slot form.
It’s safe to say that any IP new or old that targets adults have the option of working with slots, and considering that there is even an upcoming slot based on the Dorian Grey character, and that’s shortly after a new Peaky Blinders slot releases, these licenced titles are showing no sign of slowing down.
I’m Meagan Diaz, a news writer and author at World Stock Market. My main focus is on technology and stock market trends, and I’m passionate about helping readers stay informed on the ever-changing landscape. I bring extensive knowledge of the industry to my work as well as a knack for storytelling that makes my articles both accessible and engaging.
