Apple introduced the new iPhone 12 line in October 2020. The smallest and cheapest version in the series, the iPhone 12 mini, has been the least successful. At least in Russia.
iPhone 12 mini is sold in Russia worse than all models of the new line of Apple smartphones. This was reported by Izvestia with reference to Russian retailers.
Russian users prefer larger screens. In addition, in addition to the iPhone 12, buyers paid attention to past generations of Apple smartphones.
So, according to MTS, only 13% of all iPhone 12 buyers chose the mini version. And the most popular was the base model iPhone 12. It accounted for 36% of purchases. In second place – iPhone 12 Pro Max with 30%, in third – iPhone 12 Pro with 21%.
The Wildberries have a similar situation. 41% of purchases are iPhone 12 and 25% are iPhone 12 mini. The Svyaznoy proved to be popular iPhone 12 Pro and Pro Max. Their total share was 52%. Beeline and Citylink confirmed that demand for the iPhone 12 Pro is higher than for the iPhone 12 mini.
Earlier it became known that Apple has cut the number of orders for the iPhone 12 mini in order to increase production of the iPhone 12 Pro.
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