On the occasion of Milan Design Week 2025, the historic brand CIF Unilever’s home signs his debut in the world of design with an immersive installation. Thus was born the Cif Infinite housea temporary path set up in Corso Garibaldi 77in the heart of Brera, to celebrate the arrival on the revolutionary market Infinite CIF+Clean Spray: a multipurpose product and multisuperphics that changes the way of cleaning forever. From 10 to 13 April 2025 in C.so Garibaldi 77CIF thus debuts for the first time to the Milanese design event to present its multipurpose and multi-superous spray involving one of the most prestigious signatures of architecture and international design. The project bears the signature of theArchitect Massimiliano Locatelliwho interprets the claim “If it is design, you can clean it” transforming the exhibition space into one Contemporary Wunderkammer. Objects, materials and suggestions from memory – as Object Trouvés Taken from the Archive of the Castiglioni Foundation – they with surfaces of all kinds, demonstrating the versatility of the new spray.
A tribute to Italian design and the ability to evolve, remaining rooted in quality. Infinite CIF+Clean looks like a Intelligent and innovative daily ally: a formula enhanced with natural probiotics Which guarantees not only effective cleaning, but a duration of up to 3 days, thanks to the continuous action of good microorganisms even on the most delicate surfaces. From the kitchen to the living room, passing through the bathroom, the electronic devices, the fabrics and even the pet-friendly spaces, this spray is proposed as A unique solution for the infinite needs of modern life.
The new infinite CIF+Clean is equipped with a revolutionary device: the dispenser guarantees continuous nebulization, offering an innovative and sensory experience of use, rewriting the concept of cleaning and making it more engaging. Not only that, CIF has also chosen this device for its guaranteed use for 3 years thus also creating the charging system. There Cif Infinite house It is not only an installation to be observed, but to be lived: a part of the space is in fact dedicated to the direct test of the product, allowing visitors to discover their effectiveness with their own hands.
A daily gesture, such as cleaning, thus rises to sensory and creative experienceamplified by the continuous nebulization of the new dispenser and the three sophisticated fragrances— Dal Clean Lime and white flowers al Sensitive lotus flowerspassing through the Fresh lavender and eucalyptus. The launch campaign, full of multi -channel activations (TV, OOH, Digital and Social), will speak to different targets –Fitness Addicted, pet loversfamilies and design enthusiasts – with dedicated messages. Infinite CIF+Clean is much more than a spray: it is a new domestic languagecapable of combining technology, aesthetics and care in a single gesture.
Source: Vanity Fair
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