The color green (Green Gen Z) is the macro makeup trend of 2022

Once upon a time there was Millennail Pink, today there is Gen Z Green the color that is haunting us. After all, the Zetas are the generation that is dominating the world, also defining the new standards of beauty. Suffice it to watch TV series of the caliber of Euphoriawhere the acrylic manicure with rhinestones or pearls is as protagonist as the actresses. Or just analyze the phenomenon of this bright green that has conquered from fashion to design: see Bottega Veneta and Billie Eilish under the heading. This green was not chosen only because Digitarians like green: it is the color of the environmental struggle, of an increasingly technological future driven by the Metaverse or the NFT mania and yes, it is also the color of money. It even has a nostalgic touchas if to remind us that the eighties and nineties just don’t want to stop shining in our modern wardrobes.

«Green is a precious and intriguing color, like the gems characterized by this shade or the deepest jungles. It creates beautiful synchronicity effects when framing green or hazel eyes, especially if applied with a pencil on the lower lash line and then blended – explains Daniele Batella, Senior Global Makeup Artist of Astra Makeup – The finish is the contemporary turning point, it must interpret the mood: pearly and reflective for a sparkling and cheerful effect, opaque and deep for an intense and sensual look “.

And so the green, which probably many of us thought was the last color of the chromatic palette to be kept among the beauty tricks, becomes the “it” color of 2022. She even gave in to Victoria Beckham, throwing a very penetrating sage green eye pencil over her eyes. We chatted with the expert to understand how to best incorporate green in our cosmetic bag, in the shade that best suits the eyes and complexion.

Match green on hazelnut and green irises

«A dark green, jewel, helps to bring out the golden specks in the hazelnut irises: it can be matte, for a more intense and dramatic effect, or shimmer, to create reflections and plays of light. It is capable of making the look sensual and elegant, and is a modern alternative to the classic black smokey-eyes. Just apply a petroleum or emerald eyeshadow all over the eyelid and then spread the edges with the help of a brush. On green eyes it can be interesting to combine an eyeshadow of the same color as the iris, to play on the harmony of the two shades “, Batella continues.

With which irises green is really not recommended

“On cerulean eyes, because it would create a not very harmonious effect, since both colors – blue and green – have a cold undertone but, being different, albeit” close “as shades, they do not create the play of harmony that is achieved using green on green ».

The most popular greens in make-up

“On social networks the trend of detail, of graphics, of the game conveyed with color explodes – concludes Batella – space then for green eyeliner and mascara, graphic points on the lower lash line, all through the use of a nuance that is the symbol of a generation “.

In the gallery the ideas to experiment and the products to have, to be as cool as generation Z.

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