With the announcement of the F-150 Lightning pickup truck, Ford made a unique proposal: taking into account subsidies of various levels (federal and regional), the cost of new items in the United States starts at $ 27,500! The compact electric hatchback Volkswagen ID.3 is more expensive, but here we are talking about a real frame pickup with a large cargo platform and a voluminous front trunk. Therefore, it should come as no surprise that the F-150 Lightning became an instant hit in the United States.
The CEO of Ford said on Twitter that already on the first day, 20,000 orders were submitted for the F-150 Lightning, and in two days the number of orders more than doubled to 44,000. And it continues to grow. True, to place a pre-order, you do not need to be a rich person – it is enough to have $ 100 in your wallet or on your account. Moreover, the deposit is refundable: if a person changes his mind before the start of sales, then this money will be returned to him. The F-150 Lightning will go on sale in mid-2022. The cost of the basic version excluding subsidies is $ 39,974, the middle version of the XLT is priced at $ 52,974.
More than 44,500 reservations in less than 48 hours…and counting. The future is here: https://t.co/pbgGgnTVrS #F150Lightning pic.twitter.com/mpAztdfXZX
— Jim Farley (@jimfarley98) May 21, 2021
Interestingly, the pre-order of the Tesla Cybertruck pickup truck costs the same amount, but the Cybertruck is still more popular – in just one day, Tesla collected 146,000 pre-orders. And this is not surprising, because the size of the deposit is the same as in the case of the F-150 Lightning – $ 100, but the characteristics of the Cybertruck are more interesting. Nevertheless, Elon Musk has already congratulated Ford on such a success.
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