Is called The art of insight and it is an exhibition of crypto art conceived and organized by Cheil Italythe group’s data driven creative agency Samsung. One way to the same agency as present their own hybrid identity through an exhibition open to all and free admission that connects creativity and socio-anthropological investigation.
From June 28th to July 1st there Samsung Smart Arena it therefore hosts an exhibition of physically existing pieces but also offered as NFT: if on the one hand deducing, correlating, mixing, shouting one’s vision represent aspects of the creative process, on the other hand analyzing, identifying recursive patterns, converting reality into numbers that describe a trend constitute the steps necessary to outline a look at the world.
We live today’s personal and professional reality in constant tension between these two approaches: one more intuitive, the other more analytical. The title is born from this consideration The art of insight: offer a contemporary reading of collision of these two glances, an inclusive vision that demonstrates the seamless convergence of the two worlds, visceral and mathematical. The titles of the works demonstrate this: fromBingeon the excess of digital content that surrounds us, a Artificial paradises – on freedom and escape from reality to reach it – up to in-Cantoon the narcissism induced by social platforms especially in the youngest.
The exhibition consists of nine digital artistic works exhibited on maxi screens which describe as many insight, an observatory on what happens around us in an unusual form, of empathy and impact, two worlds that, as mentioned, come together while remaining each at its extreme. Cheil Italia, which created the exhibition, in turn reflects one miscellany of different cultures and skillswhich collide and incorporate each other, generating a reality that is anything but obvious, where Korean rigor meets Italian flexibility, power of data and creativity intertwine, generating not only performances with measurable value, but real works of art .
“We are at the beginning of a process that intends to give Cheil Italia a portrait of its true nature, perhaps hitherto hidden”, he explains Claudio Nobili, creative director of the company, in describing the reasons that led the Italian-Korean agency to offer this exhibition to the city of Milan. Cheil Italia is a data driven creative agency, which in the claim «We Create Connected Experiences that Matter»Summarizes its key words: creating connection, experiences and value, to redefine the way brands communicate and engage consumers. Data is the foundation, technology is the structure, creativity is what makes it fly and makes it real. Strengthened by the technological know-how of Samsung Electronics, of which the company Cheil Worldwide Inc is part, and a hybrid identity that is reflected in a truly unique and innovative approach, Cheil Italia plans the change of its customers by developing communication projects at 360 °, combining advertising, digital marketing, retail and experiential marketing.
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Source: Vanity Fair
