Conceived in London or in other parts of England, but not always produced in the United Kingdom, fashion Slow English is more colorful, feminine and accessible to how much you can imagine.
Ruches, Pizzi and bodies of Victorian inspiration, spring flowers stolen from the gardens (English) and a pinch of grunge Londonse they are revisited in a contemporary and urban key, in clothes and blouses perfect for a Garden Partya wedding or even for every day – with sneaker and cardigan or a shirt tartan worn open as a jacket.
Example of fashion Slow, what we like to support, i Ten English fashion brands that we tell you below are small, independent realities, often all femaleand have the inspiration in common – which comes from a multicultural metropolis and always in motion and the countercultures born in the United Kingdom – to which it contrasted a slow trendy approach, often even handmade, and an affordable price. It is a fashion that arouses emotions, which transmits beauty and uniqueness, while promoting greater awareness of the importance of sustainability and the power that every consumer has in guiding the change.
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Damson Madder
Born in the spring of 2020, Damson Madder it is carried forward by A small female team in Camden’s study, North Londonwhere the brand was born and continues to have its headquarters. The collections are designed about 12-18 months before the launch, the designers take their time to develop the product, create lasting and respectful relationships with suppliers and ensure the best quality of each garment. The production of each model is limited to a few pieces, to avoid waste, and garments are designed to last over time.
Olivia Rubin

The designer Olivia Rubin He is at the head of a small team, proudly female, in the study of West Londonwhere it all started and continues to thrive. His goal is, since the beginning, to create garments that last over time, remaining faithful to the values of the Slow Fashion It is a conscious production that reduces waste to a minimum. Loved for hand designed prints, bright colors and silhouettes that allow women to feel safe and authentic, the Olilvia Rubin brand managed to build around one community Of supporters of color lovers all over the world. Each chief of Olivia Rubin is a reminder that the success concerns the aim, presence and joy of creating something significant.
Monika The Label

Monika The Label It is a love story between the style Cal-cool and the grunge ofEast London. Inspired by the seventies, the collections are made in ecological fabrics And designed to be worn season after season. Among the best seller The Flo Dress also worn by Aimee Lou Wood (the Chelsea of White Lotus 3). To reconnect with her roots, the designer and founder of the brand, Monika, in 2024 moved production from the United Kingdom to Hungary, the native country of the mother and the place where her love for fashion was born.
Founded in 2018, Naya Rea It is a brand based in London that expresses the power and beauty of the narrative. Each garment is inspired by traditional legends and enriched with hand -painted printsthin details and unique embroidery. Known for women’s cuts, the brand combines silhouette exaggerated and bright colors. The brand’s commitment to sustainability is evident in the use of natural fabricsas cotton and silk, and in a production of garments in limited quantities to reduce waste. Most of the collections are made in Ukraine, in small family -run factories managed by women, with the aim of supporting and supporting them.
Chalsie Joan

Founded and designed by Chalsie Williamson, Chalsie Joan It is a small British independent brand of Slow Fashion. Sold exclusively online, the brand aims to offer a limited range of eclectic garments, vintage inspiration, designed for the needs of the wardrobe of the contemporary woman who loves to add a touch of playful nostalgia and originality to her own style. Inspired by fashion, art, cinema and music of the past decades, Each Chalsie Joan garment is handmade with care carefully, by order, by the same designer in his home studio in West Midlandsin the United Kingdom. It is therefore necessary to wait to have your own, the realization times vary from one to two weeks (or more, according to the request).
Evie Joynes

Evie Joynes It is an independent brand founded in 2020, during the Lockdown. After losing his job in the Fast Fashion sector, the designer Faye decided to undertake a new creative path, far from mass production and closer to the customer. Thus was born Evie, a sartorial project that combines comfort and style through Basic garments revisited in an ultra-feminine key.
After years of experimentation and an entirely artisanal production, the brand has conquered a loyal audience thanks to the quality of the materials and the attention to detail. Since 2024, Faye has dedicated himself full time to the creation of unique garments, with the aim of offering timeless pieces that reflect the needs and desires of the wearer. Almost all Evie Joynes garments are made to order (you need 3 weeks to have them) hand by the designer herself in his Manchester studio.
Susamusa

Susamusa’s Meadow Skirt.
Play with transparencies, lace and reduced proportions The brand Made in London Susamusa. Among his best seller there is the Meadow skirtalso loved by Kendall Jenneravailable in black and polka dot black on white.
Founded in 2022, with the launch of the model of pants Gemini Pants, Caspar the Label It is an independent brand based in London, known for its unique garments e cool But easy to wear. Each piece is handmade to orderin limited quantities, to build a conscious wardrobe. Everything is designed with love, care and great attention to detail.
Room

Brand based in London, in Room was born as collective creative project, composed entirely by women: Designer, modeling, seamstresses, textile developers, photographers and archivists. Inspired by A room all to itself by Virginia Woolf, and to the personal experiences of the women who work there, the brand merges cultural heredity and nostalgia with the needs of the contemporary wardrobe. His creations, characterized by female silhouettes and an in -depth study of fabrics and processes, tell stories of authenticity and craftsmanship. Each garment signed in Room was born in ateliertakes shape in the laboratory, but finds its true essence in the daily life of the wearer. The production is entrusted to a small female team in Londonwhere some garments are made in limited series in the study of East London. Other garments are instead packaged in an ethical factory in Shanghai, a trusted partner for years, specialized in collaborations with independent brands in Japan, the United Kingdom and France. Here highly qualified local seamstresses work, in ethical and safe conditions. A Room promotes a transparent, responsible and deeply human fashion.
Beasha

Independent fashion brand based in England, founded and led by designer Bea, Beasha It was born from love for art, literature and passion for creating looks that make you feel special and unique. Each leader is designed, cut, sewn, packaged and sent carefully by the baby Team that works in the south-west of England. THE best seller and the articles in stock are Made by a group of skilled seamstresses in Devon. Each piece requires an hour to a whole day to be completed, it can be made to measure and personalized, to ensure a perfect fit and a truly unique garment. The brand embraces philosophy Slow Fashionwithout ever compromising on design or quality. The fabrics are carefully selected mainly from Deadstockorganic or vintage materials, making each creation available only in limited quantities. For the few garments produced with new fabrics, Bea maintains a careful and responsible approach, reusing every possible waste.
Source: Vanity Fair

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