Acer opened the first single-brand retail store in Russia, the project was implemented by the Inventive Retail Group.
Acer brand store with an area of 100 m2 located on the fourth floor of the capital shopping center “Aviapark”. It presents Acer consumer equipment, including PCs, laptops, all-in-ones, monitors, projectors, and various accessories.
Customers will be able to test any Acer technology presented in the store and get advice. In the store, you can initially purchase devices in installments.
Opening a traditional retail store in the digital age may seem like an unusual step. However, we are not just creating an offline store. We are opening the Acer Competence Center – the only place of its kind where all new products and premium models are presented so widely and quickly. The branded site in one of the most visited shopping centers in Moscow will become a kind of center of attraction for all those who follow our new products, which can be seen and experienced among the first.
Dmitry Kravchenko, CEO of Acer in Russia.
The official opening of the store will take place on May 22, with an entertainment program, contests and gifts.
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