The retail network of electronics and household appliances “M.Video” announced the launch of stores of a new format “control from a smartphone”. The first such store was a two-storey concept store in MEGA Khimki.
In the new store, the smartphone and mobile app can be used to obtain additional information about products, interact with staff and pay for purchases.
There are price tags and payment terminals with QR codes, with the help of which, through the mobile application, you can get the characteristics of goods, “personal” prices, as well as study reviews.
Moreover, all screens and TVs in the store can be used as an “endless shelf” – to explore the entire range. The consultants have smartphones with an application to authorize the buyer.
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