THE Yokibrand of General Mills present in Brazil for over 30 years in Brazil, has just signed an unprecedented partnership with the streaming service Netflix and launch two new flavors out of series of microwave popcorn: phenomenal cheddar and absurd ham.
Approved by consumers who have already tested, the news bring even more striking and differentiated flavors.
Always looking for new experiences to surprise consumers, the Top 1 Popcorn brand in Brazil, joined two major passions of Brazilians: popcorn and quality entertainment, offering a perfect combination of taste and fun to ensure unique moments alongside family, friends and special people.
This partnership is the perfect recipe for those seeking fun, emotion and unique moments. After all, popcorn and streaming have always been inseparable companions in love stories, romance and many laughs.
“This is a great time for Yoki, after all popcorn and home movies have always been an inseparable duo. We want to further strengthen the brand’s connection with Brazilians, offering quality products that will really surprise them. We work for several months with our innovation teams to reach the concept of collab with surprising flavors, maintaining the practicalities of the snacks and reinforcing the main occasion inside the home. General Mills Marketing Director in Brazil for Yoki, Kitano and Häagen-Dazs brands.
Consumer in the center
Far beyond what already exists in the market, Yoki is an absolute leader in microwave popcorn and always ahead to bring to the consumer differentiated news. With innovative combinations, the brand meets the desire of consumers for more diverse experiences, delivering beyond select grains, creative and striking flavors to the taste.
“From the taste, and even in the process of defining the partnership with Netflix, the consumer was at the center of these decisions. Our new popcorn flavors not only won the public approval, but were evaluated exceptionally, receiving a highly positive response. With the high level of acceptance, our campaign gained the creative message of flavors” out of standard “, in recognition of the impact and surprise that these flavors provided” Fabiola.
Synonym for microwave popcorn category, Yoki has a comprehensive portfolio of flavors to please all palates, with savory and sweet options. Highlights include film butter, natural, natural with salt, chef’s touch and sachet coverage versions such as butter, caramel and chocolate, as well as the light line with 25% less sodium.
The news is now available in supermarkets and selected points of sale throughout Brazil. In addition to the launch, the partnership will feature actions on social networks and special promotions to engage the public.
For more information about Yoki, just follow the profile @yoki.brasil on Instagram, or access the mark.
This content was originally published in the market arrives outstanding flavors! on the CNN Brazil website.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
