As the sun went down golden and shining among the heights of the Gulf of Cugnana, a Cala dei Sardi, the notes of the Our song by Mace, Blanco and Salmo. And even if everyone sang of being under the rain just like it was first time together with the Sardinian rapper, the climate was warm and poetic, but also amazing and grandiose. Why the Water World Music Festival 2021 was not a normal concert, but an event never seen before, a long live with a complex and articulated structure, because it was organized along the water.
We are a few kilometers from Porto Rotondo and at the foot of Cugnana, a granite massif that acts as a natural barrier to the strong winds that characterize the area: here, on Sunday 25 July, in this enchanting gulf, a 640 square meter floating stage was set up surrounded by about 200 boats among rubber dinghies, sailing boats, private rooms, motor ships and vintage sailing ships, become dance floors floating on the crystal clear water of the Costa Smeralda. A live concert with the public on a mega festival hourly duration, from 15 to 20, but in full compliance with safety measures, with delivery of food on board by rider on jet ski, supervision of the Harbor Master’s Office, divers, dozens of workers involved in setting up the systems, directing the naval traffic, regulating the influxes, launching pyrotechnic effects, metaphorically keeping “everything afloat”: without a doubt, one of the most spectacular and innovative never seen.
Face to the sea, on the stage of the Water World Music Festival 2021 some of the most famous artists of the contemporary music scene took turns: Salmo and the exponents of his collective Machete, coez, Mamacita e Bob Sinclair: all together they made the more than 2 thousand spectators dance for five hours of music that floating speaker stations they spread towards the moored boats in the form of an orderly and spectacular fan around the stage. The public’s desire to go back to dancing and having fun moved even the “landlord” Salmo (born in Olbia, as well as creator and promoter of the event): “After two years we finally return to singing, dancing and having fun», he said into the microphone .. How to match the rhythm of the waves to that of music, and therefore of the heartbeats.
With this ability to arouse emotions, the Water World Music Festival 2021 it appeared innovative above all for having made two very important aspects coincide to start redesigning the new normal: safety and fun. It does not appear casual, therefore, that a brand that has innovation in the DNA how glo ™ has chosen to take on the role of main partner of the event. “With glo ™ we have decided to sponsor this innovative project that fully reflects the philosophy of our brand: do not give up on anything, a concept that translates into the possibility of doing coexist apparently opposite roads, without compromise»Explains Brigitte Maria Santner, Country Manager Italy. “This initiative is the spokesperson for a very important cause for BAT: the protection of the environment. A vision in line with our corporate purpose A Better Tomorrow».
In fact, within the event, in order to contribute to the protection of the seas, it was not possible to use traditional cigarettes but alternative products that heat tobacco without combustion such as the glo hyper + device.
In a historical moment characterized by uncertainty, the organizers and sponsors of the event responded with an initiative that was both creative and concrete, but also spectacular and imaginative. The Water World Music Festival 2021 was a bold idea put to the test of reality, a challenge with many complications, an experiment that has turned into a success with the public and with great media coverage. But, in the abstract, it was primarily a way of demonstrating that global circumstances can be overcome by one evolutionary shot in organizing new and courageous events, to return to feed our mind and spirit with a message positive and inspirational, capable of generating hope and triggering a climate of renewed trust for a better tomorrow.
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