The Geox woman, synchronized with the present

Always, clothes have the power to concretely translate our emotions and the sensitivity of the moment. But in the time of the pandemic, in the world that has interrupted the way of communicating and relating without warning, the way we dress and look at ourselves has also changed. With a different feel. In a flash of time passing, we passed by show-off to introspection, triggering a new challenge: finding oneself in a different identity, aware of having to remove the superfluous, the excessive and the illusory. And to adopt for one’s own style everything that holds a meaning, to tie it to a personal history, breaking down the superstructures that today appear insignificant. Because today fashion must describe the present with an eye to the future, and propose a revision that brings the person to the center. But how is it done? It is not an elementary path: companies are required to blend style and innovation, communicate product technology clearly, emphasize the values ​​of Italianness and sustainability, make room for digital. To achieve these goals, inner evolutionary shots are needed: those that see us women on the starting blocks, as always. At home we mixed day and night, turned over the wardrobes discovering hidden treasures, triggered a process of decluttering, inspired companies with our daily choices. And when we go out to see a new dawn, we will be the first heirs of this experience that has made us more fragile and, for this very reason, more true.

Authenticity for Geox has always been the central element of a vision projected into tomorrow. The company owes its success to the constant focus on the product, characterized by the application of innovative and technological solutions capable of guaranteeing breathability and waterproofing, and bases its growth strategies on continuous technological innovation. Above all, however, Geox has always managed to interpret the sensitivities of the present, drawing on that imaginative creative tank whose innovations are proven by 40 different patents (plus another 25 recently presented). It does not appear by chance, therefore, that the company is one of the world’s leading companies inInternational Lifestyle Casual Footwear Market, realizing 70% of its revenues abroad in more than 110 countries. Because when an idea works, goes around the world. Even in his latest collection of women’s clothing Spring-Summer 2021, Geox has infused its peculiar grammar, with a succession of innovative and technological – or completely natural – fabrics that alternate and blend in linear, minimal but generous silhouettes, highlighted by sophisticated details, with an international and metropolitan inspiration.

Geox’s is a language that speaks to contemporary women, who have deleted accessories without regret that only yesterday seemed immovable to adopt oversized volumes, unconventional colors, clothes that guarantee perfect fit, flawless style and comfort at all times. Clothes that have the gift of completing the personal image without too many speculations, because the moments we are experiencing have also upset the organization of our inner time, the one we dedicate to the composition and choice ofoutfit suitable for the circumstance. But since the walls once impassable between circumstances – work, social, intimate, family – have become liquid, elegance has also become conceptual, and the dress must be at the same time inwardly reassuring and outwardly feminine.

Geox has taken up this challenge and taken it to an even higher level, thanks to the original technological features of its collections. Her Spring Summer 2021 confirms the central role in the female wardrobe of the famous “jacket that breathes“, Multiform interpreter of a research that not only assigns it the traditional characteristics of breathability, waterproofing and thermoregulation, but makes it the protagonist of a fashion that is attentive to respect for the environment and characterized by a perfect fit in any situation and occasion of the day. From peach to powder, passing through various shades of gray and a hint of black, a series of delicate nuances introduces outerwear with an allure romantic but purely metropolitan. Among them, crinkle taffeta is chosen by a parka with hood and a new Saharan with a large folded collar; a parka with a removable hood opts instead for the cotton blend with a lurex effect, while the jacquard fabric of a short but large trench coat plays with a romantic polka dot pattern.

Another reading of metropolitan atmospheres refers to one safari style, which suggests a palette of warm tones, from lemon curry to cocoa and camel. It has slightly oversized lines and opaque textures, like those of the classic, very elegant trench coat in a cotton mix; or shiny, like in the parka or satin bomber jackets with a leopard-print front zip. The oversized shapes go up to the maxi length of the light and floating twill trench coat, which reaches up to the ankles and announces a part of the collection that turns to a military style combined with aesthetic cues borrowed from sportswear, such as the bright colors of hibiscus pink, moss green, yellow, white and black. It also includes some parkas designed for travel, which can be folded into internal pockets or equipped with a hood hidden in the collar.

Finally, in the summer you cannot give up the sea, lived-in or simply evoked through the most technological outerwear, suitable for moments of relaxation in the open air: they have bold tones such as red, periwinkle or white, and accentuate their femininity through refined details such as the fun polka dot linings. The unlined jacket tight at the waist or the A-line trench coat, for example, they are equipped with technology AMPHIBIOX, which makes them perfectly waterproof and highly breathable thanks to a thin polyurethane membrane associated with the fabric. The packable travel jacket in its coordinated pouch, on the other hand, it is made of a crinkle fabric that lights up with metallic reflections, while those of the quilted and padded jacket are opalescent with EcologicWarm, a high-performance and absolutely ecological material, made from recycled plastic. Sustainability is worn.