The glosses of the 2000s (and Paris Hilton) returned

You don’t even need to open it or use it. To take a dip in the past, simply look at it because if there is a Beauty product that screams 2000s It is the iconic gloss Juicy Tubes Of Lancômethat this year on the occasion of the 20 years from the launchwhich took place in 2005, was re -proposed by the brand In a new version, very faithful to the original.

A nostalgia operation that is fully inserted in that aesthetic revival that for a year has brought many trends of the new millennium in vogue for a year, when everything was sparkling, pop and without a lip gloss (at the time the Italian name was used) in the stock exchange was almost forbidden to come out.

A habit that today, after years of rossetti mat and lip colors, the gen Z is rediscovering thanks to social networks like Tiktok, where the Liquid Lipsthat is, the ultra bright, vinyl and hydrated lips depopulated, also driven by the many brands they are proposing in the Summer collections Gloss, Lip Balm and Lip Oil.

The very young call it a trend Y2kfor us millenials it is simply it Paris Hilton stylethat all at least once we have copied.

And it is no coincidence that it is the most famous heir and socialite of the globe the flagship testimonial of the social campaign created by Lancôme for the launch of the new Juicy Tubes.

In the video that sees her protagonist Paris Hilton finds a Juicy Tube in an old bag of many years ago and just a second for return to the time of Simple Life (The reality show he was the protagonist with Nicole Richie from 2003 to 2007), when he dressed only in Rosa and his lips had always icked like donuts. “It is as if it were 2022 again, only that I am sexier,” he says while his elegant black dress transforms, as if by magic, into a total pink look full of rhinestones.

But the Millenials icon is not the only star enrolled by the brand. It is also part of the team Hilary Duffflanked by a surprise guest star: his mini-me Lizzie McGuire In Cartoon version.

Directly from Manhattan then came And Westwick or rather Chuck Bass, for a walk on the avenue of the style memories Gossip Girl. “Let’s face it, the Upper East Side is based on three things: scandals, secrets and this status symbol,” sings as he sniffs the gloss in the Marshmallow Electro version, returning with the mind to the many things that happened long ago.

In the retake males category of the 2000s, a place of honor is definitely also belongs to Chad Michael Murraywho made teenagers fall in love with his roles in Gilmore Girl, One Tree Hill and especially in the film To cinderella storyof which he tells an anecdote: «I am almost certain that we had batteries and batteries on the set. Between one recovery and another, it rained, the trick disappeared, the hair was a total disaster, but this remained. Sticky, lucid, tasty ».

Loved by everyone, including also Kelly Rowland, Mischa Burton, Rachel Bilson and many other celebrations of the many celebratory kings created for the occasion, Lip gloss Juicy Tubes are available in six shades From the shiny and moisturizing finish and the scent of candy, in a transparent and soft pack, which allows a very easy and fast delivery. Just spread it on the lips, close your eyes and here, suddenly, you return to the year 2000.