Cryptocurrency exchange Bitget has appointed a new head of marketing in the CIS. He became the former regional director of the closed CommEX platform.
Anton Toroptsev will develop Bitget's business in the CIS. Representatives of the trading platform spoke about this.
In addition to developing Bitget's business in the CIS, Toroptsev will also work closely with regulators, partners and leading opinion leaders. After his appointment to this position, he already conducted a full audit of the marketing activity of the trading platform in the region and set the goal of bringing the crypto exchange into the top 3 global crypto companies.
Before Bitget, he was involved in Growth marketing for the world's largest crypto exchange Binance in Russia and the CIS. After the crypto platform left the Russian Federation, Toroptsev became the regional director of CommEX, the platform that bought Binance’s business in Russia. However, in March of this year it announced its closure.
Managers did not provide specific reasons for this decision. However, they noted that they came to this “after a thorough analysis of the current situation and review of strategic plans.”
Binance representatives said CommEX failed to fulfill obligations under the deal they entered into in September 2023. The largest crypto exchange continues to negotiate with other platforms to which it can sell its business in Russia.
Source: Cryptocurrency

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