Kendrick Lamar is an artist who likes to provoke, which is why, in the video clip of The Heart Part 5, the single that anticipates the release of his next album Mr. Morale & The Big Steppershas chosen to resort to the trick of deepfake to transform her face into that of several particularly controversial black celebrities. With Kanye West, OJ Simpson, Jussie Smollett, and to two legends like Kobe Bryant and Nipsey Hussle, both tragically disappeared in a plane crash and gunshot attack, also stands out Will Smith, whose career now seems to be on standby after the world-wide slap in the face of Chris Rock during the Academy Awards ceremony.
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The video of Kendrick Lamar, which sees the rapper performing behind a red background, impersonating, from time to time, a different face thanks to the power of technology, reflects on violence and racism, quickly becoming viral on social media also due to the extraordinary success enjoyed by the artist. In the credits, there is also a thank you to the creators of South Park Trey Parker and Matt Stone, demonstration of how much Lamar loves playing with provocation in order to arouse interest and curiosity.
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The single, which breaks a four-year silence, contains the sampling of the famous piece I want you by Marvin Gaye, another African American icon, shot dead by his father. «As I got older I understood that life is only a point of view and that my point of view is different from yours» is the sentence with which the passage begins, introduced by the words «I am. All of us », attributed to the alter ego of rapper Oklama. In short, the central theme would seem identity and the ability to adopt the points of view of others and, in this, the choice to use Will Smith’s face could only be very fitting.
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Source: Vanity Fair
