What can we do for the environment? What companies? In the first weekend of the days of the 2021 edition of Care’s – the Ethical Chef’s Days in Brunico, it seems that the possibility for a different, ethical and ecological future can only be realized through a common commitment of all of us. A virtuous alliance.
Sustainable attention, which entered the agendas around the world with the United Nations 17 points for sustainable development, set for 2030, has also become the development guide of the most attentive companies.
Yet all this is not enough if the commitment of every single person does not intervene. The presentation of the ecological vision of Miele, held by the executive director Axel Kniehl in the splendid setting of AlpInn restaurant – Lumen Museum at Plan de Corones, the venue for the event, was (also) enlightening from this point of view. “Only 3% of those who own a Miele washing machine use the Eco washing program, – he tells us – a very low percentage, yet – he continues – even just that three percent is enough to save enough energy for our entire production” . In short, it is we, the army of conscious consumers, who can make the difference. We can do it with our daily choices (for example by using the “Eco” program even if it lasts longer), by deciding to buy high-efficiency appliances and above all by choosing in every area, from what we eat to how we cook it, from what we we dress where we go on vacation, to give our trust to companies that have the same values as us.
From a technological point of view, it is fascinating to see how we design our future (and that of our homes). Miele, the company founded in 1907 in Gütersloh, Germany, has the vision of becoming the most sustainable of companies and being the benchmark in the industry. «Our DNA has always been that of quality – he says Axel Kniehl to the audience – recalling the claim of the company from the beginning, that “Better and better», «Always betterWhich should become everyone’s motto. Thus the company is committed to making every step virtuous, from product development to the selection and procurement of raw materials, materials and components (for example, there is an environmentally-friendly steel that reduces its impact on the environment by 80%. ) up to production, transport and sale, use, recycling.
THE NEW ECOLOGY IS LONGEVITY
The real revolution of Miele in its ecological vision has a name that seems a distant thing when it comes to objects and appliances. In the era of speed and consumerism, “longevity” returns. The company’s commitment is to ensure that their appliances live at least 20 years, over 10,000 hours of work, (and are repaired with an impressive army of parts – over 70,000 – so that they can be fixed up to 15 years after their purchase).
How many phones have we changed (or were forced to change) in 20 years, how many shoes, how many computers? Instead we will only have a washing machine. “Longevity” is a choice that gives value to objects, to quality, to the commitment of everyone in producing them, to our choice to buy them. It is also a philosophical and value exercise, as well as good for the environment. «If it is often objected to longevity that new products have better energy efficiency – explains Axel Kniehl – in fact, a study commissioned by Miele shows that the best attitude towards sustainability is to use an appliance that was the most efficient in its class at the time of purchase for as long as possible, rather than using many over the years ».
TO THE FUTURE
Then there is everything else, which is not a little, what makes us enter our (better) future:
In the kitchen there will be a space to grow vegetables, while the vegetables, stored in the new generation refrigerators thanks to the program PerfectFresh Pro system of Honey between 0 ° and 3 ° can last up to 5 times longer (which will allow us to feel less guilty when for the days against waste – one of the great issues on the table of the future food of the world – we will be reminded that we throw away 3 billion tons of food every year). And if some product is going bad, an app will provide us with recipes to use the products that are about to expire.
In another area, while the attention for the «Slow Fashion» and you will buy high quality garments that can remain in our closet for a few years instead of “disposable” garments, it will be important to keep them at their best with the use of washing machines that respect the washing fields, as well as Miele machines with «honeycomb» drum. But the new generation washing machines are also programmed to allow a «SingleWash» and wash even just one garment with careful consumption of water and energy, as well as – with TwinDos – to use the right amount of detergent (in fact, “how much soap to put” has always been one of the most inscrutable subjects for us consumers ..).
The future will be better with everyone’s effort. And if you look at it from the peaks of Plan de Corones, with the Dolomites around it, the green of the meadows, the clear sky and if you think about it together, as is done in these days dedicated to sustainability, gathering the commitment of all, of the companies, chefs, scientists, producers, experts, the media to communicate them, all of us to follow them, well then the future looks beautiful. It’s possible.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
