The House of Summary Experience 2025 It expands its proposal and invites the audience to an immersion that combines music, gastronomy, cocktail and omotashi – the Japanese art of hospitality, which values attention to details, empathy and genuine welcome. With editions in Sao Paulo, Rio de Janeiro and Brasilia drink brand celebrates three years of the event of the event in Brazil with the Japanese Listening Bars as inspiration.
Entitled The House of Souro Experience 2025: Hibiki and Roku Listening Sessions explores the relationship between sound and taste, in an activation of the five senses. There will be two distinct sessions: Hibiki Listening Sessions, which celebrates the musical strand of Japanese jazz that gave rise to the Listening Bars movement in Japan, harmonized to the most awarded whiskey of The House of Souro, and Roku Listening Sessions, which will transport the guests through the cultural richness of Japanese electronic music, Harmonized to Roku Gin .
Based on studies that indicate that sound frequencies influence the perception of tastes and flavors, the event will present this connection between tradition and innovation, offering a new perspective on the rituals of Japanese cocktail.
Listening Bars: Where Music and Tasting are
In this edition, Musical Curatoria is due to Camilo Rocha the cocktail is signed by Alex Mesquita and the omotanashi philosophy is incorporated in the sessions with the consulting of Yasmin Yonashiro . The event will take place in three cities, with exclusive experiences and gastronomic excellence in the Kotchi bar in São Paulo; node Elena Horto in Rio de Janeiro, and in Brasilia. Jazz Hibiki Session and Electronic Roku Session, will be two distinct sessions that celebrate the iconic brands of Whiskey and Gin, respectively, from The House of Sugar.
“The curatorship of the distinct sessions explores the various palettes of electronic music and Japanese jazz, building a sensory experience that sharpens the five senses through sound waves and connecting colors, flavors and sounds in a unique way.” says Camilo Rocha, musical researcher.
A multisensory experience
The sensory experience lived in the Hibiki and Roku Listening Sessions explore the relationship between sound frequencies and the taste perception of five tastes – Sweet, salty, sour, bitter and umami – enhanced by especially selected sounds. Higher frequencies, such as those of a piano, emphasize the sweetness, while medium sounds, typical of breath instruments, sharpen the salty taste. Acute sounds from metal instruments accentuate acidity, and low frequencies intensify bitterness. For UMAMI, bass sounds are used, with touches of subgraves. In addition, each taste will be represented by a color inspired by Japanese symbolism: Magenta for Sweet, Light Yellow for Salty, Green-Green to Azedo, dark green to bitter and purple for Umami. This way, guests and customers will have a multisensory experience that unites sound, tastes and culture. Kampai!
Service: The House of Sugarine Experience 2025
- São Paulo
Location: Kotchi Bar – Padre João Manuel Street, 1231 – Cerqueira César, São Paulo
- Roku Listening Sessions
- Dates: 05/07 and 21/05 from 19h00 to 21h / beginning punctually at 19h30 (duration 1h30)
- Values: R $ 400
- Ticket via website, Click here .
- Hibiki Listening Sessions
- Dates: 14/05 and 28/05 – from 19h to 21h / start punctually at 19h30 (duration 1h30)
- Values: R $ 600
- Ticket via website, Click here.
- Rio de Janeiro
Location: Elena – Pacheco Leão Street, 758 – Botanical Garden, Rio de Janeiro
- Roku Listening Sessions:
- Dates: 06/17 and 07/02, from 19h30 to 21h /start punctually at 19h30 (duration 1h30)
- Values: R $ 400
- Tickets via site, Click here.
- Hibiki Listening Sessions:
- Dates: 06/25 and 07/09, from 19h30 to 21h/start punctually at 19h30 (duration 1h30)
- Values: R $ 600
- Tickets via site, Click here.
The dates and venue of the event in Brasilia have not yet been released.
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The Post The House of Souro Experience 2025 unites music, cocktail and gastronomy Appeared First on CNN Brazil V&G.
Source: CNN Brasil
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