The investment plan for the expansion of the Bread Factory multi-space food is in progress

The Bread Factory multi-space food concept, which already has 8 stores in Attica and one in Larissa, continues its development course with an investment plan that includes the further expansion of the network, but also the continuous evolution of the stores’ operating model by adding new product codes. and new specialized food categories.

As Athanasios Kolokythas, a representative of Thunesia Enterprises Limited, which acquired 70% of the management company of Bread Factory last year, stated yesterday, the new management is looking to expand its branch network to key points in Attica, with the next stop in the south. Bread Factory stores are launched in three years in big cities such as: Thessaloniki, Kalamata, Ioannina, Patras etc. The strategic planning of the administration includes, in the second year, the expansion to foreign markets where the taste culture resembles the Greek one.

At the same time, the management emphasizes the strengthening of the concept of Food Hall (food space) with the additional addition of codes gradually but also new specialized categories of food. Each new concept, as was done with “Angolo di Gelato” (section with fresh ice cream of the day), will bear the branded and responsible signature of the best professionals and will seal the quality of the products.

Focusing on the challenges of the last two years, the CEO of the Bread Factory chain, Panagiotis Dimitropoulos said that due to the coronavirus pandemic and the measures to reduce it, last year the restaurant section moved negatively while all other sections rose slightly. The losses of the restaurant were offset by the dynamic growth presented, due to the special conditions, the distribution of food through cooperating delivery companies (e food, wolt etc.). According to the administration, in 2020 it closed for Bread Factory with a turnover of 20 million euros. For this year, the first under the new administration and ownership, is expected to move positively while satisfaction prevails for the course of the stores so far.

Asked about the price increases in raw materials and how the final prices of products are affected, Mr. Dimitropoulos said that the company is trying to absorb the increases which were limited to 10% in coffee and the minimum bread codes available in the chain stores. For this year, as mentioned, the management tries the increases, in selective product categories, to be more “restrained” without, however, making “discounts” on the raw materials, always giving basis to the quality.

The stores of the Bread Factory chain, are multi-food stores that employ over 1,500 people, the average traffic is more than 2,000 customers per day (per store) and its product range includes about 1,000 codes, bakery, confectionery, restaurant with daily freshly cooked food, coffee section but also a separate section with standard products and drinks from selected producers throughout Greece.

It is noted that the Bread Factory chain of stores recently opened another new point in Attica and specifically in the area of ​​Fix (Syggrou 100). The new store is being developed on a level of over 800 sq.m. sales area and has additional storage space. It has four funds and employs seventy staff. It is distinguished for the separate product sections that it has as it operates a section with bakery and confectionery products, but also an ice cream corner “Angolo di Gelato”. It also has separate sections with traditional cooked food, deli corner with standard products as well as a wine cellar with special suggestions. The new store will operate 24 hours a day, 365 days a year.

Source: AMPE