The Kardashian-Jenners Explore ASMR: Whispering for Money

The Kardashian-Jenner we know, they are the queens of marketing and when they are not the only ones who launch new trends, they embrace existing ones. The latest strategy they are implementing is to sponsor their brands through ASMR. What is it about?

The acronym stands for autonomous sensory meridian response and indicates that pleasant sensation of slight tingling (tingles) that starts from the head and then spreads to the rest of the body, guaranteeing a condition of mental relaxation.

The same pleasure that you feel, for example, when you receive scratches or someone strokes your hair but in a virtual version.

For years now, ASMR has been among the most popular formats on social media and on platforms such as YouTube, fertile ground for enthusiasts and creators who offer: whispered videos, storytime, tracing, tapping, scratching, mukbang… in short, it is a world waiting to be discovered for those who want to carve out a few minutes of relaxation in a hectic life made up of commitments, speed, stress, anxiety, noise pollution and very loud voices.

The Kardashian-Jenners couldn’t ignore ASMR for much longer, it’s still another community with millions of followers. And so the clan of the most famous sisters decided to try their hand at it and did so, obviously, to sponsor their products in an alternative way. Could momager Kris Jenner have a hand in it?!

Kourtney Kardashianthe older sister, was the first to jump: on TikTok we find several ASMR videos in which he shows the gummies of his supplement brand Lemme.

She is known for pronouncing words, taking very long pauses between one sentence and another so… let’s say there was a natural predisposition.

Kylie Jennerthe smallest in the house but the most followed on social media, took advantage of this to launch its new slimming concealer Kylie Cosmeticsexploring the sounds of packaging and whispering into the microphone.

Kylie’s voice has always been labeled as very relaxing, so much so that before trying her hand at ASMR, the “normal” videos she published on social media were extrapolated by users and edited into relaxing albeit unintentional compilationscollecting record numbers.

Lifestyle, beauty, clothing could not be missing: Khloé Kardashian lends herself to the format to talk about her new “very soft” denim line by Good American.

After a series of episodes of The Kardashians made of screams and drama between sisters, a whispered and harmonious parenthesis was needed. In your opinion, which of the Kardashian-Jenners did best with ASMR?