The last kiss, Raoul Bova and the summer of the horns: the betrayal remains our last true taboo

The final scene of The last kissthe film that more than any other told the betrayal of the early 2000s and, at the same time, the desire of a bourgeois family, we all remember it. Giulia (Giovanna Mezzogiorno) runs in a park, crosses the gaze of an unknown man and starts running next to him. The film does not tell us if Carlo really bets (Stefano Accorsi)but leaves the possibility wide open. That suspended ending – halfway between the dream of a perfect life and the temptation of elsewhere – the complicated relationship we had summarized perfectly, and we still have, with betrayal. Twenty -four years later we are, in fact, still there. We cleared everything: open couples, polyamore, distance love, fluid relationships and those with themselves. But the betrayal does not. Betrayal remains our last taboo. We are passionate about it, it intrins us, obsessions us. Lights the dinners with friends, the WhatsApp groups, the comments on social media.

This summer he is showing him more than ever. **Temptation Island ** has closed its fourteenth edition with record listening – over 4 million spectators and 30% share – thanks to a mix of comparison bonfire, tears and almost comic dialogues. On social media it was a total phenomenon: hundreds of thousands of live tweets, millions of views on Tiktok. But at the center of the format, yesterday as today, there is always the same mechanism: wait for someone to betray someone.

In the meantime, outside the study, The horns have become the case of pink news of the summer. Fabrizio Corona has spread chats and vowels that would involve Raoul Bova and the model Martina Ceretti. The Rome prosecutor has opened an investigation for attempted extortion, but the detail that everyone continues to comment is not the investigation: the audio is mentioned everywhere. And it is not the only one Cold Case of the summer. Nobody has forgotten yet The Kiss Cam of Coldplay who framed a couple who should not have been there, together, on that giant screen. A moment of embarrassment, an ironic comment of Chris Martin From the stage, and in a few hours the video has become viral all over the world. For lovers it ended with resignation and separations, for the rest of us with yet another confirmation: we cannot help but watch, judge, share, too risking passing the limit.

In a summer that redefines what is public, private and viral, betrayal has become the modern form of narration that Mix moral sin and collective entertainment. It is not just gossip because it touches an ancient fear: that desire can betray the illusion of normality and a bourgeois happiness. And when it becomes a show, it becomes impossible to escape: as in front of a bonfire, we know that sooner or later something will happen. The difference, compared to the past, is that today we all see the fire together. And often live.