Italians, people of saints, poets, navigators and TV commentators, on the Web. A curious and growing phenomenon that of content creator who use social platforms to comment live on major television events such as the Sanremo Festival, football matches, but also the most popular TV series and reality shows.
Everything happens online, in real time, while the images of the programs broadcast by the broadcasters pass on the main screen. Viewers on the net enjoy commenting on stars’ outfits, missed goals, happy and unhappy beats on TV shows. Obviously to captain this collective gossip there are masters of ceremony who warm up the audience, characters who thanks to this type of format are having a lot of success on social networks.
It is above all Twitch the platform which seems to have welcomed the new generation of commentators with greater enthusiasm, on the other hand Amazon’s social network was born for live streaming and therefore has all the elements in its DNA to better manage the interaction between audience and content.
«The success of our streamers and Twitch depends on the community, which comes together to create live entertainment, sharing their passions, ”says Pontus Eskilsson, Twitch Vice President Partnerships, EMEA. Creators choose to use Twitch because the service offers the opportunity to interact with their audience in unique ways, and viewers can actively participate in the content they choose to watch, in a way that is not sustainable for television. forming new social bonds along the way “.
There are many successful channels on Twitch, among the forerunners there is also that of Christian Vieri, the former national team footballer who launched his BoboTV format where with a group of friends including Nicola Ventola, Lele Adani and Antonio Cassano they have fun talking about football and more. Bobo Vieri has even managed to land on Twitch TV commentators par excellence: Gialappa’s Band.
“During the pandemic we discovered Twitch, thanks to Christian Vieri’s BoboTV, which gives space to the possibility of broadcasting live,” says Marco Santin of Gialappas’ Band. “Although most streamers were involved in video games, we immediately understood that it would be perfect to comment on the European championships. We got help from the guys who worked on the RDS next Twitch channel, who gave us a hand by letting us get into the chat and subs mechanics a little more, and off we went. We liked the idea, we found an excellent following from the public, and so we decided to repeat the experience with the Sanremo Festival“.
Obviously the secret of the success of those who are preparing to comment on television events is a skilful mix of sympathy, irony and the ability to animate connected users. A fundamental role is played by the community which is not only an integral part of streaming but also the element that makes the difference. The more the followers are dynamic and vital, the more the direct becomes a collective fun.
“Twitch’s unique live streaming format has spawned a new generation of entertainers in gaming, sports and beyond. In Italy, creators like Kurolily and Ckibe have built large communities of spectators around gaming and artistic content, things previously impossible to find on classic television. But these same factors have brought big TV and radio stars to Twitch like Gialappa’s Band. Fabrizio Romano, a world-renowned football journalist with a large following on Twitter and Instagram, also opened his Twitch channel on July 1, 2021, commenting on football news from around the world live for his community “Pontus Eskilsson tells us again. .
To experience the world of live streaming, perhaps starting to involve friends first, the steps to open a Twitch channel are elementary. As with all other social networks, just sign up on the platform, get a webcam and a microphone and start talking about your passions, even those related to TV, from the most popular series to niche content. To get some suggestions and ideas, here are some channels to peek at: Space Valley, Himorta, Ivan Griego, Canesecco, BryanBox, own goals.
Source: Vanity Fair
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