More and more experts and insiders are talking about the crisis in the semiconductor industry. It has already negatively affected the video card and game console market, and now threatens the automotive industry and the mobile segment. Moreover, due to the shortage of microcircuits, the production of smartphones may decrease, and the devices themselves may rise in price. Moreover, several manufacturers have already announced this.
Following Xiaomi, another Chinese brand announced that the shortage of semiconductors will affect the production of smartphones. It’s about Realme. Realme Vice President Xu Qi said smartphone prices could go up in the second half of 2021. This will be due to a global shortage of components, in particular, chipsets and batteries. He stressed that the cost of smartphones will directly depend on the ratio of supply and demand.
It is worth noting that Realme is called one of the most promising players in the global smartphone market. This year, the brand will pursue a new strategy of launching two flagships on two platforms. He plans to release two flagship smartphones, one of which will focus primarily on high performance, and the other on photography and video. They will be based on Qualcomm Snapdragon and MediaTek Dimensity processors. Also, to expand its presence in the market, Realme plans to continue to release mid-range and sub-flagship devices.
Now Realme is actively developing its retail network in its home country. Now the brand’s retail network has more than 30,000 points throughout China, and the number of after-sales service points has exceeded 1,000, covering more than 300 Chinese cities.
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