TOEven the glamor of red carpet dresses can be green. Since 2017 i Green Carpet Fashion Award reward eco-sustainable fashion. In the 2022 edition, the awards went back to where they came from, in Los Angeles. Livia Firthcreative director and founder of the global sustainability consultancy Eco-Age and the model and activist Bethann Hardison with the support of the CFDA (Council of Fashion Designers of America), welcomed the guests during an exclusive dinner organized at the San Vincente Bungalows and delivered, in anticipation of the great event of 2023, the GCFA awards to four international personalities who embody the strength of soul of the new GCFAs.
Guests including Måneskin, Nikki Reed, Heidi Klum, Alessandra Ambrosio, Amber Valletta, Taylor Perez, John Taylor, Gela Nash were there to celebrate the people who are reshaping the fashion industry and guiding it towards a sustainable future.
“This is not a celebration of an industry that has the power to distract,” said Livia Firth. “Rather it is the recognition of an industry that needs to harness its power for social and environmental justice. Fashion can and should be a lifeline. We need to stand together and establish very strong paths in which social and environmental justice take center stage. By doing this and actively creating our future, we are giving signs of hope. The Green Carpet Awards support hope and deep and truthful work for transformation ».
Who are the winners? Tom Ford received the GCFA Environmentally Restorative award for the Tom Ford Plastic Innovation Prize in collaboration with the NGO Lonely Whale. The initiative seeks to end plastic pollution by developing an alternative to plastic film. Tom Ford receives the GCFA award for the attention and importance of the Tom Ford Plastic Innovation Prize and for how it has accelerated the drive to end ocean plastic pollution.
For her brand and retailer B.YELLOWTAIL, the stylist Bethany Yellowtail was awarded for establishing a new standard of work that prioritizes fashion creators from indigenous tribes. Bethany Yellowtail has developed a model of working with indigenous communities that preserves craftsmanship, protects from the industrial production of fabrics and garments and safeguards relationships between operators in the sector, making them lasting and fair with suppliers.
It was also the recipient of the award for Economic Inclusiveness Aurora Jamesfounder of Brother Vellies and in 2020 the Fifteen Percent Pledge, an initiative urging fashion retail giants to commit 15% of their shelf space to black-owned businesses.
The winner of the GCFA Socially Just was Color of Change, the largest online racial justice organization in the United States with approximately seven million affiliates. Color of Change was selected for its tireless work to bring economic inclusiveness to market and ensure financial equality for blacks in America.
Photo by David M. Benett / Dave Benett / Getty Images for Eco-Age.
Source: Vanity Fair
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