Online pharmacy sales increased by 27% in the third quarter of 2021, compared to the corresponding quarter of 2020, according to a report by Convert Group.
Respectively, in the nine months of 2021 there is an increase in sales by 31%.
In the categories that increased in value (euro) of online shopping in July, August and September, the following stand out: + 37% in food supplements and vitamins, + 31% in baby and children’s items, + 23% in beauty and personal care products and + 20% in health products (with pharmaceutical masks falling into this category).
It is reminded that the purchases from the online pharmacies do not include MISYFA (non-prescription drugs), as our country is the only one in Europe that is not harmonized with the European Directive 2011/62 / EU and the European Regulation 699/2014, while it is not has not even implemented the relevant OECD recommendation for online pharmacies, as recorded in an Agency report in 2017 on the competitive conditions of the industry.
In terms of the average shopping “basket” in the third quarter of 2021 increased to 43.1 euros with VAT from 42.4 euros in the third quarter of 2020, while the average quantity of products increased steadily to 4.6 pieces from 4 , 3 in the same period of 2020, with 2 of them being Care and Personal Care products. The visitor-to-customer conversion rate increased in the third quarter of 2021, reaching 3.6% compared to 3.3% in the corresponding quarter of 2020.
In the marketing channels that affected the transactions, the findings showed that Google ads was again the most influential channel as it brought 38% of all orders. They are followed by price comparison engines with 20%, organic results with 14% and direct visits with 9%.
Consumer preference in placing their orders from mobile & tablet continues in the third quarter of 2021, as they dominate with a percentage of 61% over desktop & laptop devices of which 39% of orders are placed. Also Monday is still the most popular day for ordering, while lunch is preferred (12: 00-13: 00).
SOURCE: ΑΠΕ – ΜΠΕ
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Source From: Capital
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